One of the biggest myths in Adobe Photoshop involves colour management. If you choose Leave as is (don’t color manage) or Discard the embedded profile (don’t color manage) you might assume that you are not using colour management. That myth is propagated by Photoshop’s choice of words - don’t color manage. They should have said, “Discard the embedded profile (don’t give a #$%@)” - but that wouldn’t have gone over very well.
Ahh! The joys of hiring. The resumes; the interviews; the training; that first week of high motivation levels.
The main thing that excites me about Mac OS X – in fact what excites me about Linux and Unix – is that the operating system comes with enough applications to empower us to do all kinds of things with our Macs. This month we’re going to look at a couple of different ways to find out what’s on your computer.
Quick, what’s the typical greeting used most often by 60% of retail stores? You’re right if you guessed, “Can I help you?” The visitor’s usual response, “No thanks, just looking.” The problem is the walk-in customer is never “just looking.” They came into the premises because at some level they perceived a need. This greeting only reminds visitors that they’re not here to buy. Lousy selling strategy.
Although proofing methods have changed over the past few years, the method of sharing proofs among designers, clients and printers has largely remained the same. Couriers have been a mainstay to the graphic arts industry, delivering proofs between designers, printers and their customers. Remote proofing could offer a great way to save time in the production cycle.
Bill Farquharson of Print Tec Network got a lot of support from printers on an article he wrote for the WhatTheyThink.com web site. The article lambasted Chicago's Graph Expo Trade Show, saying that instead of just equipment manufacturers, they should bring in more trade associations, CPAs and business advisors – people who can help printers and in-plants become better business people.
With the economy still soft and DRUPA 2004 barely eight months off, history might suggest that this fall’s Graph Expo and Converting Expo could be a yawner. Those of us monitoring the pulse of innovation and technology see numerous indications that attendees could be delightfully surprised at the quality of equipment and product enhancements displayed at McCormick Place in Chicago, September 28 – October 1. Those small to medium sized graphic communication firms could be especially pleased with the new offerings aimed at their market segment.
Here’s a challenge that every business owner needs to tackle from time to time: what is your business worth?