With the proliferation of RGB images being electronically delivered to prepress shops and printers, it's essential that we establish the basic procedure for converting the RGB colour space to the CMYK colour space.
Colour Management has an inordinate number of options available to retain the appearance and faithfulness of an image as it moves through the workflow. The goal of this article is to outline the three fundamental steps necessary to ensure the image is converted accurately.
To help you survive tax time, I went searching for expert advice geared specifically to small and medium-sized printers. Luckily for me, I was fortunate to speak with Claudio Saverino, tax manager for Grant Thornton LLP in Toronto, and a leading consultant on taxation to owners and managers of small businesses.
Saverino said the biggest tax mistake his small business clients make is not taking advantage of a process called 'bonusing down' and the tax benefits it brings. The second biggest mistake is ignoring potential credits their business would be eligible to claim.
Anyone who has ever agonized over whether to buy a 3-megapixel or 4-megapixel digital camera might be surprised to learn that Rover's Spirit's stunningly detailed images of Mars are made with a 1-megapixel model, a palm-sized 9-ounce marvel.
The Cornell University-developed, mast-mounted panoramic camera, called the Pancam, on board the Rover's Spirit and Opportunity will provide the clearest, most-detailed Martian landscapes ever seen. Rover's panoramic camera takes IMAX quality images. The image resolution equivalent to 20/20 vision for a person standing on the Martian surface will be three times higher than that recorded by the cameras on the Mars Pathfinder mission in 1997 or the Viking Landers in the mid-1970s.
Go on: admit it Most brochures make you yawn so hard you fear your jaw's about to snap! You know, the ubiquitous picture of the team, standing rigidly with their president, who's explaining his company's revolutionary policy of putting its customers first. Then there are pictures of the company home office, complete with a fleet of trucks, parked with Olympic precision!
The use of plastic cards as an “affinity” recognition to advocate client loyalty is an effective and sustainable marketing strategy. Fulfillment vendors who have defined their marketing strategy as “integrated marketing services” should look at developing this area as an additional product offering. This article will describe the main issues associated with this product development.
For many products and services, the key to developing an effective brochure is to understand where it fits into the buying process. Typically, a brochure can be used to support advertising; as a sales tool for salespeople and your distribution channel; as an information source for new customers; and as point-of-sale literature.
Before you write your brochure, you must know your intended audience. Will it be informed buyers who will be looking for points of comparison, or will it be a prospect that needs answers to more basic questions?
I recently spoke to a group of sales professionals at the end of their training conference. They participated in many sessions over a two-day period – most of which were product related. I was scheduled to speak after dinner and was somewhat concerned on how attentive they would be.
A business owner who is contemplating the sale of his or her business will naturally think about who might buy it. In fact, the more important question is why would someone buy it.
When a business is being sold, the owner needs to put himself in the mind of the potential buyer. The true value of a business lies in the future as seen by the buyer.
A person who is interested in purchasing a business isn't buying the company for its history or its current status, but for its future potential - to bring a healthy return on the investment and a well-paying job.
(Part one of a three part series)
“I feel overwhelmed!” said Leanne, a store manager for the past five years. “I'm spending more on advertising but sales keep slipping. I don't feel like I'm on top of my business anymore.”
“You're not alone,” I replied. “I hear that same refrain from many business owners in spite of our booming economy and low interest rates. All that good cheer does little to pacify a business that's struggling to make ends meet. Do you know why sales are slipping?”
An accountant once told me that he never met anyone who didn't want to make 30% more money. Whether you want a better lifestyle or to take more vacations, buy a fancy car, spend more time with your family, send your children to college or to give it all away, you could always use more money.
If you sell services, your primary limitations on earnings are your costs and the number of hours in a week. Most independent professionals are already working well over 40 hours a week and can't work longer hours to increase earnings. Your goal should be to find ways to work less and increase your earnings. How can you market smarter and make more money?
Here we are again full swing into another tax season and everyone is looking for tax-saving tips. I could suggest several techniques that you could utilize to pay the least amount of tax allowable under the rules but I would be wasting your time. You've heard it all before: income splitting, RRSP's, tax shelters, deferred income plans, business expenses, medical expenses, keeping your receipts, – all the stuff you normally don't do or think about until you visit your accountant at tax time. The tips I'd like to share are the priceless bits of wisdom that, if employed correctly, will save you a great deal of money over your tax-paying lifetime.
What is your level of effectiveness? What difference would it make to your life and work if this level were raised? One of the first steps to achieve this is to understand what being effective really means.
Many people confuse effectiveness with efficiency. They struggle to improve their efficiency but their effectiveness doesn't always improve. Striving for efficiency is sometimes at the expense of effectiveness.