Fred Wiersema, in his book “The Discipline of Market Leaders” found that leading companies dominate their markets by focusing on one of three areas: Product Innovation (leading technology), Operational Efficiency (low costs) and Customer Intimacy (personalized service). It seems that, in a hyper competitive printing services market that’s obsessed with price, the natural focus for many companies is to get closer to their customers by offering more services and becoming a one stop solution for all their print management needs.
The challenge that many companies have faced is how to become a one stop shop that’s cost competitive across a broad range of services and requires minimal administration time. Thanks to ePrintOne, a new low cost, web browser based business management and order fulfilment system, you now have the tools that will allow you to gain a greater share of your customer’s spending and ultimately more and higher profits.
ePrintOne is a comprehensive business management and order fulfilment system specifically designed to help independent printers, quick copy shops, print brokers and other graphics and marketing professionals take advantage of a wide range of services that give them the edge they need to be successful. The system consists of an easy-to-use web based business management system (integrating estimating, design, order processing, shipping and payment / collections) combined with a vast range of quality services through a network of specially selected printing suppliers. The system allows you to be customer focused so you can fulfill all of your customer’s requirements.
Printers can use the system as a low cost business management system to run their business more efficiently while adding a vast array of additional printing services at nominal cost. ePrintOne is very flexible allowing printers to direct print jobs to their own production or other specialized printers in the network. The customizable web portal can be easily tailored to look and function like it’s a part of your business.
Copy shops benefit by bringing a wide range of services to their walk-in customers. Imagine the convenience of providing your entire customer’s printing requirements at a competitive price with minimal administration. ePrintOne will do everything with ease - process the order, collect payment and even drop ship to your customer.
Print brokers can increase sales to each existing client while, at the same time, reducing their administration time dramatically. The vast array of new cost competitive services, coupled with reduced administration time, will allow a broker to go after more clients.
Graphics and marketing professionals can focus more on design and customer service while still providing a wide range of services in an integrated and secure system that brings the benefits of a large company infrastructure to a small firm or individual. Imagine being able to tell your large multinational clients that you will have the ability to integrate with their ERP system. Why would a client go to a larger competitor when they can get similar pricing from you but with the added advantage of your personalized service.
As you can see ePrintOne can help you become more customer focused and in the end it’s the business that provides the most value to the client that ultimately gets the most business.
If you would like more information about this unique business management and order fulfilment system please visit www.ePrintOne.com for more information. ePrintOne will also be at the 2007 Graphics Canada in Toronto on November 8-10.
Jim Pappas
Marketing Strategist
Alive ProStudios Inc.
