The QR code in this Ralph Lauren magazine advertisement is decoded by a mobile phone, which then directs the potential customer to an online catalogue site.All of us are familiar with barcodes. We see them everyday being scanned by cashiers as we make our purchases in a shop or supermarket. Originally, barcodes were created to automate the process of checking-out items from grocery stores, making it easier to keep track of the inventory. The traditional barcode uses vertical lines and spaces to encode data and is referred to as a linear or one-dimensional barcode. Today, these barcodes are very common and are used worldwide to encode information.

Follow Graphic Arts Magazine