Printers are faced with a confusing array of demands. Small to med-size printers are often close to their customers and work in the same communities. This can be a blessing and a curse because not all clients fully understand the printing process. That's when the printer faces the challenge of dealing with a client who asks for something the printer really can't easily deliver.

For example, a customer really likes the color red and constantly tells you to “boost the red” to give his material more “punch.” You can boost the magenta and yellow but the more you try to comply with the request the more you run into problems.