INX International Ink Co., the third largest producer of inks in North America, has been honoured with the Rexam BCE Award for excellence in innovation for its work on the new ink system for the Fusion bottle can project, which Rexam is in the process of rolling out this year.
Rexam is the world’s second largest consumer packaging group and a leading beverage can maker. The company produces 55 billion cans annually, mainly for the U.S., European and South American markets.
“The Fusion project was the continuation of a great working relationship between the world’s leading and most innovative beverage can maker and its most innovative ink supplier INX,” said Els Michiels, Purchasing Manager - Supply Chain for Rexam BCE.
INX worked with Rexam to develop a system that is compatible with a specific overprint varnish on the lightweight and cost-effective 330ml bottles.
“In today’s competitive world, it’s all about adding brand value and differentiation,” said John Reeves, Rexam’s marketing director.
“Customers want to customize the bottle to suit their needs, whether it is the type of closure, the shape or the serving size. Fusion offers it in abundance with a full spectrum of ink and varnish finishes and debossing, and the design possibilities are endless.”
Jonathan Ellaby, INX vice-president internal operations believed the project to be a true demonstration of teamwork. “Our guys did a tremendous job of pulling everything together and helping Rexam produce good cans in less than two weeks. Their tireless efforts helped make this process a win-win situation for both parties, and they are most deserving of this award.”
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