Answering its customers' calls for more environmentally friendly paper options, Vistaprint has announced the launch of recycled paper stock for several of its printed products. The option of recycled paper is currently available for business cards, postcards and oversized cards across all 20 of the company's sites across the globe.

"Over the past year, one of the most common questions asked by our customers has been 'when are you going to offer recycled paper?' Our product team has since looked for a solution that would address this need while keeping it wihin our customers' budgets," says Wendy Cebula, president, Vistaprint North America. "Needless to say they succeeded with today's launch, so now on top of getting low-cost, high-quality marketing materials for their businesses; this new option gives our customers the added element of social consciousness."

When selecting recycled paper over regular paper, some companies have concerns that the quality might not be quite the same. However, according to Vistaprint, its product marketing team conducted extensive research to assure the highest quality option for its customers. The stock chosen by the company exceeds current industry norms with a 100 lb. paper stock made from 100 per cent post-consumer waste. The new paper offers limited contamination and is nearly as smooth and white as standard stock.