Montreal-based Pazazz, a full-service commercial printer, is replacing its current CRM and SFA management system with new Avanti software. After using Salesforce.com for five years to manage its contacts and opportunities, Pazazz will use Avanti's system to integrate its entire shop.

"Salesforce.com is an excellent system but it is a standalone tool - not integrated into anything else in the shop," says Warren Werbitt, founder and CEO of Pazazz. "Given all of the new functionality available in Avanti CRM, it no longer made sense to have two separate systems. With Avanti CRM, we can have the benefits of Salesforce.com combined with our Print MIS system in one fully integrated way."

An excerpt from a recent press release describes the issues Pazazz was having with their older system:

In the past, when a new opportunity presented itself, a duplicate entry was required in both Salesforce.com and Avanti, Pazazz’s production management system so that an estimate or quote could be generated. Contacts also needed to be maintained in the two systems which was both time consuming, inefficient and prone to human error. With Avanti CRM, when a quote is entered, an opportunity is automatically generated by the system without any intervention. This ensures that all opportunities are accounted for, no duplication of effort is needed and the entire sales cycle is managed from one central point of entry.

In addition to full contact management capabilities, Avanti CRM provides the sales team with the ability to track win/loss ratios, view all order history, manage marketing campaigns and have real-time access to customer information and other key features that were not available in Salesforce.com. Avanti CRM provides the sales team with ‘information at their fingertips,” and a real-time consistent view of Pazazz’s prospects and customers.

Avanti's CEO Patrick Bolan says: "Pazazz really understands the importance of technology and the positive impact it can have on revenue growth. Avanti CRM enables the sales team to manage their opportunities in a more automated way and provides the reporting and analytics required to enable Pazazz to make important business decisions."