Nissan to add QR codes to all 2012 models

Written by George Dedopoulos Monday, 08 August 2011 14:13
Nissan Altima QR code

Nissan will be adding QR codes to the window stickers of all models in its 2012 lineup. Nissan becomes the first automaker to do so, a year ahead of the EPA and DOT's QR code window sticker requirement. When prospective buyers scan the label they will be provided with:

  • Specific vehicle information, including grade walk, key features and available accessories
  • Video based product overviews
  • Image gallery
  • Incentive offers
  • Dealer inventory
  • Request a quote capability
  • Join mailing list request
  • Dealer location support

Jon Brancheau, vice-president of marketing for Nissan North America states "Initial consumer response has been extremely encouraging, with consumers viewing multiple pages and requesting follow-up information regarding current offers and inventory."

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