Nissan to add QR codes to all 2012 models

Nissan Altima QR code

Nissan will be adding QR codes to the window stickers of all models in its 2012 lineup. Nissan becomes the first automaker to do so, a year ahead of the EPA and DOT’s QR code window sticker requirement. When prospective buyers scan the label they will be provided with:

  • Specific vehicle information, including grade walk, key features and available accessories
  • Video based product overviews
  • Image gallery
  • Incentive offers
  • Dealer inventory
  • Request a quote capability
  • Join mailing list request
  • Dealer location support

Jon Brancheau, vice-president of marketing for Nissan North America states “Initial consumer response has been extremely encouraging, with consumers viewing multiple pages and requesting follow-up information regarding current offers and inventory.”

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