Nissan will be adding QR codes to the window stickers of all models in its 2012 lineup. Nissan becomes the first automaker to do so, a year ahead of the EPA and DOT’s QR code window sticker requirement. When prospective buyers scan the label they will be provided with:
- Specific vehicle information, including grade walk, key features and available accessories
- Video based product overviews
- Image gallery
- Incentive offers
- Dealer inventory
- Request a quote capability
- Join mailing list request
- Dealer location support
Jon Brancheau, vice-president of marketing for Nissan North America states “Initial consumer response has been extremely encouraging, with consumers viewing multiple pages and requesting follow-up information regarding current offers and inventory.”