SWYP: See What You Print. The idea behind this new concept printer comes from Artefact Group, an organization dedicated to innovation in design, research and technology. The device aims to reduce some of the common complications associated with consumer printing.

Artefact Group's website says: The issue with printers is not that we lack the necessary technology, but rather that the core design and usability issues have not been fully addressed. Traditional OEMs are making incremental improvements end up over-complicating what should be a simple process and producing over-bloated boxes that sit in our shelves.

The device, noticeably less cumbersome than most desktop printers, simplifies editing and printing by showing people exactly what the printed page will look like.
-Margins and scaling can be previewed and edited on the touch-screen before printing
-Colour results become predictable with a screen that is always calibrated to the printer
-Unwanted print areas are easily spotted and can be removed by simply 'swiping' it off the screen

With the 'SWYP' printer, printing from a camera is straightforward, even without a computer. Users can also connect directly to Facebook and Flickr to print photos from online.

Here is a video demonstrating the features and capabilities of the printer. (If you're at work, the clip is watchable with the sound off - there is only music in the background)

Here are some thoughts on the product's design, from the organization's website:
The ideas of radical simplicity also extend to the box itself. We focused on the utilitarian aspects of the printer: opening the lid for scanning, easy access to the paper tray and easy access to ink cartridges. We made every effort to strip it down to the essentials and resisted the temptation to add extraneous details. In the process we believe we achieve a beauty that only simplicity can deliver. The hardware design embraces the basic expression of the printer as a box and, in the process takes on the proportions of a ream of paper (we though that was an appropriate metaphor).