Not just another marketing tool

This month: Colour theory

Does your company logo reflect your company’s image?

The Grafik'Art Show April 14–16 at Place Bonaventure in Montreal attracted about 6,000 visitors who walked its 120,000 square feet of floor space exploring 87 booths – compared to 82 exhibitors in 2009. There was everything from small specialty printers to large press and pre-press equipment to finishing to sales and marketing solutions. However, as with all similar shows I've attended, I was impressed not only with the high level of technology, but even more so with seeing long-established companies survive and thrive in this current troubled ecomomy.

There is a fine line between good design and great design. There is also a fine line between the design work you choose to complete yourself and the design work you hire a professional to conceptualize and create for you. Below you will find numerous resources to produce a design yourself, as well as the resources available to hire the right designer.

This year's Print World show began on a beautiful and sunny Saturday, on the morning of November 20. Toronto's Direct Energy centre played host to the event that reportedly saw visitors from more than 15 countries around the world. Though the show was noticeably smaller than some were used to, the overall attendance was positive – as were the number of "sold" signs on the equipment!