What do the Massivit 1800 3D Printer and The Angry Birds Movie have in common?

Massivit 1800 3D Printer.
Massivit 1800 3D Printer.

Massivit 3D Printing Technologies (Lod, Israel) will use the SGIA Expo to unveil its Massivit 1800 3D Printer to the U.S. market. The Expo is taking place at the Las Vegas Convention Center in Las Vegas, Nevada September 14-16. With a vast array of visually-striking 3D printed sign and display applications in its booth (607), Massivit 3D will demonstrate how SGIA visitors can utilize 3D printing technology to attract new business with vibrant, eye-catching large-format 3D display.

The recently-launched Massivit 1800 3D Printer transforms the way high-level marketing, advertising and themed projects are created. It can produce premium quality 3D applications up to 6 feet high. This enables printers to extend their product portfolio beyond 2D-printed projects, opening the door to new creative opportunities that drive profitable growth. With its competitive business proposition and wide applications gamut, this allows users to offer existing customers  innovative applications while increasing their ability to attract new business.

Avner Israeli.
Avner Israeli.

“SGIA Expo is the ideal platform to demonstrate our 3D printing capabilities to the American market,” said Avner Israeli, CEO of Massivit 3D.

“Combining flexibility and speed with a competitive price point, print providers now have access to a wider creativity to enhance their competitive edge and secure their future.”

He went on to say that recent studies suggest that 3D advertising has five times the stopping power and four times the staying power of traditional 2D advertising.

One successful application

Staffers at large-format user Carisma in Brooklyn, New York, are using the Massivit 1800 to produce a number of visually striking 3D models for a number of blockbuster movies – including The Angry Birds Movie.

massivit3datsgia1-in“Using the Massivit 1800, we produced a number of spectacular, larger-than-life Angry Birds bus models that were installed onto a number of double-decker buses in the run-up to the release of the movie,” said Moshe Gil, CEO of Carisma Large Format.

“Initially we produced one 3D model to demonstrate our new promotional capabilities. Sony was immediately taken with the quality, scale and speed, and they quickly increased their order.”

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Tony Curcio is the editor of Graphic Arts Magazine.