Massivit 3D Printing Technologies (Lod, Israel), a leading provider of large-format 3D printing solutions for visual communication applications, has appointed Isabelle Marelly as Worldwide Director of Marketing. Marelly assumes responsibilities for leading the continued implementation of Massivit 3D’s marketing programs to expand the company’s brand profile and value proposition across the globe. As well as driving Massivit 3D’s global marketing and public relations activities, she’ll also work closely with the company’s extensive global dealer network to create and oversee opportunities and support local campaigns.
Marelly brings a wealth of industry knowledge to her new role and joins Massivit 3D’s growing team from 3D printing manufacturer Stratasys, where she amassed over 10 years of strategic marketing experience. Prior to that, she held marketing roles with software provider, Telelogic and CAD/CAM pioneer Computervision. “Massivit 3D is unique in delivering the world’s first and only 3D printing solution specifically engineered for large-format visual communication projects,” she added. “I’m thrilled to be joining such an exciting company and look forward to increasing the momentum that the Massivit 3D team continues to enjoy within the graphic arts community.” Avner Israeli, CEO of Massivit 3D, added: “Together with her vast expertise as a marketing practitioner and many years’ experience in 3D printing, Isabelle will be vital to ensuring the effective communication of the tremendous opportunities print service providers can achieve from integrating our technology within their operations.”