Massivit 3D appoints Sykes as President for North America

Kevin Sykes.
Kevin Sykes.

Massivit 3D (Lod, Israel), a leading provider of large-format 3D printing solutions for visual communications applications, has announced the appointment of Kevin Sykes as President for North America. Effective immediately, Sykes will be building and leading Massivit 3D’s North American subsidiary which will be headquartered in Alpharetta, Georgia. This includes strategy, sales, marketing, operations and customer support for both the OEM’s flagship Massivit 1800, and the recently-launched Massivit 1500 Exploration 3D Printing Solutions. The appointment comes after a significant increases in demand for large-format 3D printing in North America – which has also seen Massivit 3D expand its sales team within the region with the addition of two Sales Managers.

Avner Israeli.
Avner Israeli.

“Kevin is highly revered for his leadership, sales,general management expertise and overall market knowledge, which will be integral in leading and expanding our operations in North America,” said Avner Israeli, CEO of Massivit 3D. “In fact, these have already come to fruition at the ISA Sign Expo where his team achieved multiple at-show sales of our flagship Massivit 1800 3D Printer.” Sykes is a veteran graphic art and print professional with over 30 years of sales and management experience. He joins Massivit from HP, where he held the role of Country General Manager in Canada, and led his team to double-digit revenue growth each year during his three-year tenure.

“Massivit 3D is an innovative and pioneering company that’s on an incredible journey – one that I’m extremely proud to be embarking upon,” Sykes said. “The ISA Sign Expo was a fantastic confirmation of my decision, and I look forward to continue demonstrating how companies in the visual communications arena can transform their businesses by adding a new dimension to their portfolio, and enter new markets with our solutions.”

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Tony Curcio is the editor of Graphic Arts Magazine.