Words of Courage For 2004

Take Stock of Yourself Lyman Henderson, consultant and founder of the print firm Davis Henderson, advises printers to have the guts to make an honest assessment of their managerial aptitude in the new business environment. In a recent column in Second Impressions, he wrote:   "Be prepared! Maybe the problem is you. Face it. Business … Read more →

Be a Leader Through Action

One of the most powerful organizing principles I conduct my own life by is this one: never leave the site of a new idea or a new goal without taking some action to push it forward and bring it to life. Most of us get great ideas through the course of each day. We get … Read more →

Are You Guilty of These Five Respect Robbing Errors?

When things don’t go well accept responsibility for it. Focus on what you learned and what you’ll do next time instead of who’ll you’ll blame. Be true to your word and respectful of others. Truthfulness and honesty are admirable qualities found in all great individuals. People respect those that accept responsibility for their actions. Not … Read more →

Digital SLR Cameras vs. Film Scans

A film scan on the other hand is a second-generation image. The first generation is camera lens to film and the second generation is film to scanner CCD. Digital camera images are first generation with the camera lens producing the final image. Each step in the process of image creation introduces the probability of some … Read more →

Strategic moves That Boost Your Profits

Carefully consider these options. You should be able to implement at least one or two of them immediately. Drop your least profitable offerings and concentrate on your most profitable ones. Note that I said “profitable” – not those bringing in the most or least money overall. First you need to sort your products and services … Read more →

“I’m Lovin It”

My two-year old granddaughter is mesmerized by the “Change is good!” ad currently running by McDonald’s. It caused me to stop and see what was going on. This 30-second clip has all the elements of good advertising: design, music, humour, children, a problem, a solution, consensus and a memorable jingle … “I’m lovin’ it”. But … Read more →

How to Use Consultants Effectively

Who are these consultants? Why do firms use them? A consultant can be anyone, from the member of a large firm to a one-person shop. They have been used for a number of reasons. The client may not have the expertise for a specific project and the project does not justify hiring a full-time person. … Read more →

Steps to Writing Print Ads that Sell

Buying a Refurbished Brand Name Photocopier Can Knock 15% Off Your Supply Costs – Before You Even Turn It On. The next line of copy might read something like, Consumer reports show that a refurbished brand name copier operates with 15% more efficiency than most other refurbished products. The reason? The brand name photocopier’s allows … Read more →

What is My Business Worth?

The reality is that determining the value of a business is anything but a simple question. There are many ways to estimate the value of a business . . . and “off the top of my head” is one that I generally will not use! There are many commonly used rules of thumb, which can … Read more →

Print Outlook 2004

Dr. Jeff Rosensweig, Professor at Atlanta’s Emory University Business School, offered conference participants a long-term perspective on global growth. Based upon population shifts and energy consumption, Rosensweig forecasted a global impact from the emerging economies such as Brazil, India, Russia and China. On the contrary, the European Union and Japan will be facing a challenge … Read more →

Get More Clients Using Pull Marketing

One of the biggest mistakes people make in marketing their services is to simply PUSH information about their services and themselves out to prospects and hope that this will result in attracting prospects. Unless you are already a household name and in such demand that your phone is ringing off the hook, this approach rarely … Read more →

Digital Proofing on a Shoestring

The Epson 4000 is a large desktop printer which incorporates four paper feed options: a high-capacity (150 sheet) paper tray capable of handling cut-sheet media up to 17"x 22", a 17” x 100′ roll and two manual feed options. The ink system is an all-new 8-Channel Print Head Technology capable of handling eight separate ink … Read more →