Don’t Strive For Efficiency at the Expense of Effectiveness

What’s the difference between effectiveness and efficiency? Being effective means producing powerful effects. Being efficient means producing results with little wasted effort. It’s the ability to carry out actions quickly. However, by so doing, you may not necessarily be achieving effectiveness. Effectiveness allows you to accomplish the goals you’ve chosen. The ones that support your … Read more →

‘Bonus Down’ for Tax Time

"’Bonusing down’ is something small business should definitely consider," said Saverino, "It means bringing down the level of income in the business to a point where it can receive a preferential tax rate; for example, by taking out a salary from the business. Specifically, businesses can receive a preferred tax rate if their income is … Read more →

Tax Strategies 101

The two things that will rob you of more than you can imagine in your lifetime are fear and impatience. When it comes to filing your taxes, fear is the first stumbling block to getting the best deal you can. Fear will prevent you from paying the least amount of tax you have to pay. … Read more →

How the Mars Pancam Takes Such Great Pictures

From 10 feet away, Pancam has a resolution of 1 millimeter per pixel. “It’s Mars like you’ve never seen it before,” says Steven Squyres, Cornell professor of astronomy and principal investigator for the suite of scientific instruments carried by the rovers. The word pixel is derived from the term “picture element.” Digital images are composed … Read more →

Trends Worth Billions

“If I knew I could adjust my strategy but I can’t identify the root cause. That’s what’s frustrating me.” •   •   • “I’ve been marketing this way for years and it’s always produced results. So why has the response rate dropped?” asked Gordon, during a break from his print shop. “I have a … Read more →

Maintaining Your Motivation

Fortunately, the company had structured the entire program to create energy, excitement and to foster team enthusiasm. They had a theme and encouraged their vendors to incorporate the theme into each of their presentations. They awarded prizes for the team with the most energy and highest level of participation, and by the time dinner was … Read more →

High Impact Brochures

Your first step is to define your objective. What challenge do you want your brochure to solve? To assist in the sale of your products or services, or to introduce yourself to potential stakeholders in your business? Each scenario calls for a different document. Once you know your objective, the next step is to consider … Read more →

How to Write a Good Brochure

Your brochure is a sales document that must fit the needs of the reader. It’s important to write your copy so it moves the reader to buy your product or service. For example, a busy executive wants the information in easy-to-scan, bite size pieces. A prospect for accounting software will likely want to see tables … Read more →

Why Would Someone Buy Your Business?

A potential buyer looks at a business to see what he can do with a combination of money (resources), motivation (goals) and management (skills). Once he estimates how profitable he thinks it could be under his ownership, the buyer can determine what he thinks the business is worth. The idea that the value of a … Read more →

Plastic “Affinity” Cards

First, keep in mind that a card is not a card, i.e., there are several products that lend themselves to the “affinity” approach. For example, there are bareback cards (7-15 mil plastic), bareback labels (for example, 2 mil clear polyester permit decal substrate), and tip-on cards (7-30 mil plastic). All three products are available in … Read more →

Marketing Smarter to Earn More

Don’t discount your services Have you ever heard of a lawyer or carpenter offering a 20% discount on their hourly or daily rate? Every time you offer a discount or reduce your regular rates, you are sending a message to prospects that your services really aren’t worth what you’re asking. Once your clients know that … Read more →

Converting RGB to CMYK

Step 1: Your Colour Settings How to properly configure your Color Settings in Photoshop Open Photoshop Version 6 or higher. Select Color Settings and select the preset “U.S. Prepress Defaults” If the majority of your printing is on a sheetfed press, then change the CMYK Working Space to “U.S. Sheetfed Coated V2”. Be sure to … Read more →