Three Sales Myths to Debunk

Myth #2 Just because your salespeople make presentations to prospects on a daily basis, it is best to leave the design of your sales presentation to them. Singers are not necessarily songwriters and actors are not necessarily screenwriters. It is management’s responsibility to provide a compelling value proposition for their salespeople to present and to … Read more →

How Can OAQP Help?

Meanwhile, the TrendWatch Graphic Arts (TWGA) Printing Forecast 2004 report on How the Printing Industry Can Survive the Economic Recovery says optimism is returning. According to their findings, 39% of all print and prepress firms expect “excellent” conditions in 2004, up 13% from the spring of 2003. According to TWGA’s website, printers who have seen … Read more →

Spyware, Malware and Other Aggravations

By-products of these applications are pop-up and pop-under windows and other annoyances that come with surfing the Internet. These applications are created and used by marketers and hackers who want to data mine information about you without your knowledge. If you want to check your computer for spyware, go to www.lavasoft.com and download their free … Read more →

Is Your Tax Information Accurate?

Let me give you an example. When I was a student, I worked with a client, Raymond, who owned a successful wholesale auto parts business. Raymond really knew his business. He bought inventory well, and turned it over quickly. He was also one of the first computer users that I knew. Raymond had purchased this … Read more →

Ten Things Authentic Leaders Do

They speak their truth. We frequently ‘swallow our truth’. We say things to please others and to look good in front of the Crowd. Authentic leaders are different. They consistently talk truth. They would never betray themselves by using words that are not aligned with who they are. This does not give anyone a license … Read more →

Trends Worth Billions

Would you invest in the pizza trend today? That all depends on where you believe the trend is heading – up or down. With hindsight, we can look at this trend and identify some of the factors that led to its growth: convenience, growing families, working moms, increased disposable income, swarms of hungry teens, delivery … Read more →

Writing an Effective Collection Letter

• ‑Clearly display the debtor’s name, address, date of the original invoice and amount outstanding. • ‑Don’t be wordy. Write like you speak in a conversational tone. Make your paragraphs short and easy to read and understand. This will help present your case in a clear manner. • ‑Be personal and try to make a … Read more →

Frodo’s Journey

The task is primarily yours. In the Lord of the Rings, Frodo must complete the task that is primarily his (i.e. to destroy the ring at Mount Doom). In the same vein, building your business vision and marketing your print shop is a job that is primarily in your hands. If you don’t take the … Read more →

Plan for Business Succession

I would estimate that handing down a family business fails at least 50 per cent of the time. There are a number of reasons why: The owner forgets how much he or she knows based on years of experience – experience the next generation doesn’t necessarily have; The owner has run the business in a … Read more →

GATF Tech Alert 2004 Conference: Technology Offers Niche Opportunities

According to Dr. Gamota, one potential electronics product, radio frequency identifier (RFID), could be manufactured inexpensively using conventional printing platforms that have been modified to accommodate sub-micron features. The printed ‘OFET process’ is a four-step process for printing the separate elements of the transistor: gate, dielectric, source, drain and active layer. Attendees were shown how … Read more →

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