Think like a lion, not a gazelle

Where do your emotions go when you watch a pride of lions stalking a herd of gazelle? Who do you champion? Would you side with the helpless animal that was separated from the herd and hopelessly fending off the predators? Or would you root for the lion, stealthily moving across the African savanna, a highly-skilled … Read more →

Socially responsible investing

What is socially responsible investing? Socially responsible investing, sometimes known as ethical investing, is the application of your personal values and societal concerns to your investment decisions. It considers your financial needs as well as the selection and management of investments based on your personal ethical, moral, social or environmental concerns. There are three basic … Read more →

Stepping out of the box

“Insanity consists of this: doing the same thing over and over again and expecting different results.” — Albert Einstein Did you know that most people do not think? That we but follow patterned thoughts, which generate associated actions? Is there anything beyond what we were taught to be ‘the right thing to do’? Truth be … Read more →

Making more from existing clients

Have you ever put on a jacket you haven’t worn in a while and found a twenty-dollar bill in one of the pockets? You’d forgotten all about it, so discovering it is like getting a gift. If you’ve been in business for a year or longer, you may have gifts in forgotten pockets–sources of additional … Read more →

People drive technology

The time is ripe for digital print. The mega-popularity of cell phones, microwaves and text messaging proves society’s ever-increasing demand for speed and convenience, while the rise of spam filters and commercial-free on-demand TV shows that people only want to receive individualized messages relevant to them personally. According to consultant Rick Littrell, these societal trends … Read more →

The shocking truth about your image

Four bizarre reasons customers may not like you Fair or not, we’re often judged on first impressions. This harsh reality is nowhere better seen than in today’s ultra-fast business world where customers size you up in a second based on your personal image. Since their impression of you will determine whether or not they want … Read more →

Investing in quality stock

While deliberating over paper samples, marketers must take into consideration that most promotional material is simply thrown out, often without even being read. If a 2% response rate is standard… that means that a whopping 98% of consumers will simply throw away the promotional materials that you worked so hard on! How can you stop … Read more →

Digital colour proofing

Digital colour is at the heart of every graphic communications business. Technological advances in inkjet printing have now enabled inkjet printers to produce high-resolution, stable colour proofs. New research reveals that inkjet has become the top technology in the digital proofing arena as well. Continuous-tone inkjet printers, like the old Iris proofers, basically defined inkjet … Read more →

The integrity gap

Each and every one of us is seeking solutions to life’s greatest problems. We’re looking for a better way to live, along with practical strategies to fill our days with a greater sense of fulfillment, festivity and abundance. I have discovered, in my own life, that I’m closest to living my “best life” when the … Read more →

Print buyers speak

The fourth annual Print Oasis conference for the print buying and specifying professionals had more than 700 in attendance May 22-25 at the Hyatt Regency in Chicago, Sponsored by Print Buyers Online. Suzanne Morgan, President of the PBO e-community, spoke on the Trends in Print Buying as reported from a recent survey involving 265 print … Read more →

Tiger tales

Back in 1999, when Apple announced that its new operating system was going to be based on Unix, I was pleased. I eagerly sent for my copy of Mac OS X Beta, knowing that I was asking for trouble. What would happen to my favorite applications – Photoshop, QuarkXPress, Illustrator and FileMaker Pro – and … Read more →

Printer review: HP Designjet 130

I’ve been reading about this printer for a few months and everything I’ve read has been overwhelmingly positive. So I called HP and asked for a demo to be sent to my office for testing. Upon receiving the printer, I was immediately surprised by the size of the box. Pictures can be deceiving and I … Read more →