Living in a DIgital World

One of the biggest challenges for the printing industry is the incorporation of digital printing with current offset technology. Some printers see the transition as a natural evolution of the basic marketing function of their company—a way to meet customers’ high expectations or to add value. Many other printers are quite satisfied both with the … Read more →

Act now—or else!

Establishing national skills standards, recruitment, training and retention seen as some of the crucial workplace strategies at First Annual CPISC Forum. The message came across loud and clear—act now or the printing industry in Canada will suffer in the future.Leaders in the printing industry, human resource and marketing professionals, salespeople, government and union representatives, and … Read more →

Wave the banner of profit!

If you take a look around, you will notice banner advertising in many different forms. You might even say the past few years have been, well, banner years for this flexible fabric. No longer is a banner just a piece of vinyl with cut letters stuck to it. There are now scores of different banner … Read more →

Graphic Arts IT Guy Q & A

I have a MacBook and a couple of PCs. I also have an external 1TB drive on my Mac. I can mount the Mac’s internal hard drive on my PCs but I cannot mount the 1TB hard drive. How can I get the 1TB hard drive to mount on my PC?  One of the cool … Read more →

Tapping into typography

At the core of most, if not all, graphic design is typography.  Graphic design, for the most part, is a combination of words and art, creating a visual image for the consumer to interpret.  The way a designer chooses to work with a given text has a major impact on a promotional piece! A quick … Read more →

How to find great mentors

Surrounding yourself with well-chosen mentors can dramatically change your life. A mentor is someone with vast experience or unique talents who is willing to share ideas with you on a regular basis. You, as the the recipient of this valuable information, have a responsibility to use it wisely by furthering your career and financial status … Read more →

Grand intentions to greater sales

I learned a powerful lesson about selling from a 15 year old.  My wife and I had just picked up a dog from the humane society.  On the way home, we stopped at a pet store to pick up some dog food, a dish, and a leash.  I’m figuring this stop will take eight minutes. … Read more →

Being a good sales professional

“There are worse things in life than death. Have you ever spent an evening with an insurance salesman?”    Woody Allen How good a sales professional are you? You may be a legend in your own mind, but it takes monumental effort to be a great sales person. The more you do it, the better you … Read more →

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