View from the publisher – July 2009

Well, the weather has finally turned in a big way – and the hot days of summer are upon us. For many in our industry, this is one of the few moments in the year when we actually have some leisure time on our hands. Use it wisely by spending it with those you love – family, good friends and relatives. Or, if you’re lucky enough, escape to the cottage or take a vacation abroad. After all, isn’t that what these crazy 18-hour work days are all about?

Some of you are already gearing up for the six-day myPRINT show in Chicago from September 11-16 at McCormick Place, so be sure to read George Dedopoulos’ timely preview on page 20. And watch for a more comprehensive preview of myPRINT in our September issue.

Be sure to mark November 12-14 on your calendar too. Canada’s largest and longest-running showcase (44 years, in fact) for the graphic arts and printing industry, Graphics Canada, will be held at the Toronto International Centre. About 250 exhibitors representing over 500 companies will strut their stuff in four exhibit halls at this three-day event. Show officials expect about 12,000 to attend. Watch for a show preview in our November issue.

Congratulations to Cesar Cabrera, new owner of niche marketing leader, Norprint. Cesar is planning some bold new ventures for this innovative Canadian company – so watch out for more headlines in the coming months.

Of course, niche marketing is the theme of this July-August issue, so be sure to check out Tony Curcio’s cover story on Norprint, as well as Ian Baitz’s comprehensive feature on page 30. In these tough economic times, niche markets are becoming more and more important as many printers must define areas of specialization if they hope to succeed.

Myra Penny’s page-26 article on environmental standards and certifications for printers sheds a great deal of light on a topic that still poses problems of clarification for many in our industry.

I’m very happy to welcome Heidi Tolliver-Nigro, a veteran industry analyst specializing in digital and 1:1 printing, to the pages of Graphic Arts Magazine. Her comprehensive feature on page 34 about digital production for binderies is another must-read.

I wish all of our readers and their families a happy, healthy and enjoyable summer. We’ll be back to you in the fall.

As always, stay positive and stay focused


Joe Mulcahy Publisher, Graphic Arts Magazine