Getting personal with 1:1

getting personal with 1 to 1 printing

We’re now entering the second decade of 1:1 printing. It’s had lots of names – variable data printing, 1:1 printing, personalized printing and data-driven printing among them. Regardless of what you call it, it has delighted and vexed printers and marketers alike.

Done right, personalization offers tremendous opportunity. The mountains of case studies attest to that. But as the marketing environment changes, the type of single-channel 1:1 campaigns that printers have come to understand has begun to require an even greater wealth of marketing expertise than most printers have developed.

For the record: Tony Karg

This month I interviewed Tony Karg, senior director of business development and marketing for Fujifilm Graphics, to discuss how printers can use social networking technology as a marketing tool to enhance print.

With the state of the industry right now, what factors do you think are leading to Fujifilm’s current strength and survival?

Featured markets: In-line press enhancements & offset presses

Your monthly buyer’s guide to the latest print industry productsThis month: In-line Press Enhancements & Offset Presses

In-line Press enhancements

Today’s print buyers want their jobs printed in high- quality, using cutting-edge technology, and they want them finished now. Quicker than now; they wanted them yesterday. How can anybody keep up? These days, a lot of innovative techniques such as laminating and foiling can be created in-line, while the job is running on press. This can save you time and money, while still giving your clients top-notch finished work. Why not check out some of the latest in-line equipment available in the industry? They could not only compliment and enhance what you have to offer customers, but also make production run more efficiently.

Short run colour: the technologies that drive it

On February 17, Digital Imaging Association members and guests gathered at Heidelberg Canada to participate in a panel presentation about short run colour.

Where offset and digital printing overlap is now blurred by new technologies being offered by Digital, Hybrid and Offset presses. The following panel of presenters offered DIA participants some insight into what is quickly becoming a complex production-based decision:

Bangtail panels for direct-mail effectiveness

Location, location and location are the three most important factors in real estate; the direct-mail world has three of its own critical factors – ROI, ROI and ROI. Every little change can yield substantial cost savings and effectiveness. If you’re looking for a direct-mail ROI dynamo, look no further than bangtail panels.

Inkjet proofing systems

Inkjet proofing has come a long way over the past 10 years and is now fully accepted in the prepress and creative arena. But what are the options, and what should we consider when looking for a proofing system? Let’s look at some of the leading contenders.

XML: the little file that does the heavy lifting

The following should provide the tools you need to create a network and server friendly automated system. When you start to use an automation toolkit you start by thinking of how to work with production jobs.

Copy files to the server, open fonts, preflight, open source files and edit, make postscript, make pdf, preflight again, color optimize, impose, send to press, this is what is in our mind when we start to create automated workflows. We visualize the entire job folder going through the system hitting each checkpoint and moving along.

Graphic Arts’ IT Guy – April 2010

Is it okay if I send my fonts to our translators in Montréal? Or is there a way for them to access the fonts on my machines remotely?

A few years ago, I wrote an article on licensing software. When it comes to licensed software, people are often under the misconception that they have bought their software. In fact, what they have done when they purchased a software title is simply licensed the use of that software.

Market, innovate and automate

I hope that everyone enjoyed a green beer, good times with friends and, perhaps, came across a pot of gold this past St. Patrick’s Day. In this issue, we extend the theme of green in some ways. Heidi Tolliver-Nigro is keeping us this cheerful shade as well as continuing the conversation about marketing and social media in “Getting personal with 1:1” (page 22).

View from the publisher – April 2010

With a glimpse of Spring in the air, we can finally say goodbye to Winter. With the change of seasons also comes changes in the industry. It was sad to see the closing of the Demonstration Centre at Heidelberg’s head office in Toronto. These last few years have been about tightening our belts, and prioritizing what to keep and what to let go. The good news is that Heidelberg’s sales and service centres are still operating at full capacity and will now increase focus and investment in its consumables business.

My customer asked me: “What’s new and interesting in children’s book production?”

We all remember our favourite books as kids. Whether you were a Hardy Boys aficionado, Winnie the Pooh devotee or Dr. Seuss enthusiast, we all have much loved books from our childhood that still hold true to us today. In taking a recent stroll through my local Indigo store, it became evident that children’s books have become much more elaborate, high-tech and innovative than I remember.