PDF/X-4 and the Adobe PDF Print Engine


Premedia (or prepress, if you prefer) has evolved quite significantly from the days of film stripping, vertical cameras and contact frames. Premedia, as we know it today, has been shaped by the advancement of digital technology. It can be a challenge to keep up with the pace of technological change sometimes, especially when technologies that we need to cooperate with one another don’t always change in symbiotic ways, or at the same rate.

Four steps to colour standardization in print

We all know the Holy Grail for every printer is to print jobs quickly and efficiently, to match the proof, to use as little ink as possible and to have a minimal amount of wastage, but unfortunately that isn’t always the case. Proofs don’t always match, jobs get pulled off press and clients are asked to wait and are given more bad coffee.

For the record: Wendy Cebula

This month, I spoke with Wendy Cebula, president of Vistaprint North America, to learn about the company’s business strategy and how it can afford to give its customers free products such as business cards and pens.

With the state of the industry right now, what factors do you think have led to the current success of your company?

Automate production of online orders

If you have a system to receive orders online, there are many ways to automate the production process. Often, the manual process of production is on a job-by-job basis. Each file submitted comes from an uncontrolled source, which means preflighting is required and sizes require updating and formatting to accommodate the press layout. Mistakes are made when trying to create an automated system based on the job-by-job process. The job must fit the system; you cannot create an automated workflow that deals with every problem.

Featured markets: Binding & Finishing and Large Format Digital Printers

These days, it seems that there are almost as many brands, types and models of finishing equipment available in the printing industry as there are droplets of water in the ocean. It is a vast market that includes everything from cutters, slitters, creasers, gluers, stitchers and perforators, all the way to die makers, perfect binders, collators, laminators and embossers. While each and every one of these products are vitally important for the finished printed product, the fact is that many of them haven’t changed too drastically in recent years.

Ten ways to make your trade bindery a profit centre

A printer’s relationship with a trade bindery is often tumultuous, frustrating and even antagonistic. It is frequently flavoured with tension, mistrust and misunderstanding. Things can run smoother and can happen faster with more goodwill and a better understanding of the challenges a trade bindery and print shop each face. A mutual appreciation of each other will result in long-term relationships, which can be more enjoyable and profitable. The following are 10 ways that a printer can improve relationships that are risk free, do-able and sensible.

iPad fourteen days later

I was hoping that by the time this article is published many of you would already have an iPad. Unfortunately, as I write this Apple has made it known that it will not be shipping the iPad internationally until late May. I spoke with a client while she was standing in the New York City Apple store and she told me that there was a 45-minute wait to buy an iPad. As I write this, the iPad has been available in the U.S. for two weeks.

The world of 3D printing

With the rapid growth of 3D design technology in product development and online consumer 3D print services, and the growing adoption of 3D software in architecture, interior design and manufacturing, there is a strong demand for 3D printers to produce these prototypes. Purchasing a 3D printer may be a little too expensive for some companies, therefore setting the stage for current printing companies to add 3D printing to their list of offerings. Let’s explore different 3D printers currently being used in the marketplace.

Sales lessons learned from a recession

The past year was definitely interesting. Some sales professionals prospered while others suffered. However, we are seeing clear signs that things are turning around. As we start putting the recession behind us and begin looking forward, many people seem optimistic about the future and starting fresh. Looking back at what we’ve all been through since 2008, what lessons can we take away? How can we strategize to sell in a completely changed market? There are several key sales lessons that can be learned from selling in a recession. These will help you succeed throughout the rest of 2010 and as we look ahead.

Creating resilience in your business

This past month, I attended the Environmental Printing Awards, along with many other industry professionals. This lavish evening always draws a crowd. My favourite part of the awards is always the keynote speaker —this year it was Peter Robinson, CEO of the David Suzuki Foundation.

View from the publisher – May 2010

Congratulations to James Caldwell and all the crew at Total Graphics for having a very entertaining open house at the end of April. Total Graphics is well known for its large-format printing capabilities. With the recent purchase of a FujiFilm Acuity advance flatbed digital printer, they have expanded into the digital printing market. Total also has a new KBA Rapida 162-A press, one of only a few in Canada. We wish every success to the hardworking and dedicated crew at Total Graphics.

My customer asked me: “How can I use Google web applications?”

Head Honcho: “I need you to find the most up-to-date and current trends in our industry. When I mean current, I mean up-to-the-minute trends that will provide us with serious opportunities. You need to understand that this is important stuff here.”

You: “How would you like me to do this?”

Head Honcho: “Use any measure you need to – talk to people, search industry magazines, whatever. However you need to do it is fine – just make sure it gets done.”

You: “Okay, I’ll see what I can come up with…”