Initially when I was thinking about entrepreneurship, I wanted to write about the young and exciting minds opening start-up companies in our industry. After all, a large majority of the printing industry is made up of small firms with less than 99 employees. In my mind, three friends in a garage, screen printing t-shirts for rock bands was somehow the quintessential example of an entrepreneur. Then I started to think some more about the landscape of the printing industry. All reports indicate that print is primarily male and aging. This group of experienced males holds a majority of our industry in their hands. Why should we care?