September brings digital textbooks

As the hot humid weather starts to slowly turn crisp to signify fall, for students the cool air marks the start of a new school year — goodbye barbeques, goodbye late nights spent around a bonfire, and hello books. Students are beginning the long, hard trek back to the hallowed halls of college or university. The time has come for students to dig deep into their pockets, or if they’re lucky their parents’ pockets, and spend all that hard-earned summer money. It’s time to pay for tuition, rent, and of course, textbooks.

Easy fill-in-the-blanks automation

Pairing the right products can easily give you “fill-in-the-blanks” automation. The correct team of automation software can have you up and running right after install and have you on your way to a very fast return on investment. One set of products that provides a large set of customizable tools right out of the box is Enfocus SWITCH 10 with the Callas PDFToolbox 5 plug-ins. Although together both products have hundreds of features and ways to customize automated workflows, the fill-in-the-blanks automation that is available is what will get you hooked right away.

Have you got the courage to ask?

During the last 16 years I have worked with many great salespeople and they all do one thing more consistently than their colleagues…they ask questions.

If you want to increase your sales and grow your business you need to develop the ability and skill to ask for a variety of things.

Event planning 101

You’ve made a list. You’ve checked it twice…now let the fun begin!

Whether an event has 50, 500 or 5000 attendees, its success ultimately relies on the planner’s ability to view the event both through a telescope and through a microscope. They must be able to see the big picture and at the same time focus on the most minute details. In addition, they must be able to harness the use of their right-brain creativity, often working with a “beer budget” to put on a “champagne” event, as well as their left-brain analytical skills, to ensure the event is “in the black” at the end of the day.

Five reasons to get into wide

There are bright spots in the print industry despite sales woes of traditional offset printing. The large-format inkjet business is unquestionably one of the bright spots, and a great business opportunity for commercial printers, repro houses, quick printers and graphic arts firms. The profit margin can be excellent if you produce good work, develop your customer account base, and deliver the goods reliably.

Printers who inspire

This issue begins a new feature profiling printers of distinction; those unique individuals who quietly go about their business, day in and day out, and continue to thrive in these tough economic times. They are our industry’s unheralded role models. We salute them!

Product profile: This month’s topic: bindery & finishing

This month’s Product Profile is all about bindery and finishing equipment; more specifically, short-run book binding equipment. In the uncertainty of today’s publishing environment, trending shows that fewer books are being printed on the first run, and in many cases, fewer books are being printed overall. In light of this, many publishers are opting for printing on digital equipment, as opposed to traditional offset equipment. Additionally, the quality of digitally printed books continues to rise and a greater number of printers are offering digital book printing services. According to Xerox, 80 percent of digitally printed books have print runs of less than 500 copies and 25 percent are less than 100 copies. Digital books have an average page extent of approximately 300 pages and therefore usually require perfect binding.

It’s showtime! GRAPH EXPO preview

The 2011 version of GRAPH EXPO, the printing industry’s annual showcase for the Americas, is set for Sunday, September 11 to Wednesday, September 14 at Chicago’s world-class McCormick Place. Trust me – you’ll need more than the entire four days to visit the over 450 exhibitors and special feature areas, and take in some of the more than 34 co-located conferences, user groups and special events – not to mention the over 50 seminars covering just about every conceivable aspect of printing and graphic arts. Those “in the know” will come one day earlier, on September 10, to attend the always-popular EXECUTIVE OUTLOOK conference where the 2011 MUST SEE’em technologies and products – the best of the “Best in Show”— will first be revealed.

So many great events

September in the printing industry marks the beginning of all sorts of exciting industry events. We have GRAPH EXPO in September, Graphics Canada in November, and of course drupa 2012. In addition to these trade shows that have become staples in our industry, there are new events each year. This October, we would like you to pencil a GAM event into your calendar. By popular request, we will be hosting an day of good food and good company to help you figure out how to thrive in this difficult market. I am an advocate of live events — as they provide the instantaneous human feedback that is required for good networking. Of course I have nothing against a good webinar, but there is simply more pleasure in dressing up, getting out and shaking hands. You will find more information about the event on our website.