If there was any doubt about impact that digital has had in the printing industry, you wouldn’t have had to look much further than Heidelberg’s return to GRAPH EXPO on September 11 at McCormick Place in Chicago this year. After announcing details of its partnerships with EFI (Vutek) and Ricoh, Heidelberg CEO Bernhard Schreier demonstrated that the company does indeed understand the challenges and opportunities facing the industry as a whole.
Much in the same way the music companies were unable to contain music sharing, Schreier stated “everything that can go online will go online,” and how we as an industry are powerless to stop this. We must adapt to survive and instead of focusing on selling print we should ask “with what kind of technology can I make money?”
This attitude was prevalent throughout the show with many exhibitors proving that there is a future for the industry, through strategic partnerships, technology and diversification. Here is a sample of what we saw at the show.