Entrepreneurship is an exciting adventure that I have recently leapt into. The idea of creating your brand, signing your first customer, the smell of fresh ink on your business card… this is the stuff dreams are made of! Once you have your great idea, the next big question is: “What do I do now?” Here are some insights that I appreciated learning during my start-up and now I want to pass them on to you.
With all the buzz about social media and the speed at which it progresses, it is sometimes hard to separate the hype from the real help. It can be intimidating to understand because there are so many tools available to use. For anyone starting out in social media, I always advise them to start with one tool, and learn how to use it well before moving on to the next. In this three part series, I will make the case as to why printers should choose LinkedIn.com as the first platform you should be on. I will show you how to optimize your personal profile, how to increase your visibility and also how to use it to promote your business through Company Pages.
Xanté Xanté’s iQueue 5.0 prepress workflow is a comprehensive system for Xanté’s digital print solutions and it has the ability to manage multiple jobs across multiple Xanté devices, employ advanced screening options to reduce waste, monitor consumables across multiple devices, estimate job costs, provide imposition templates and much more. Xanté’s iQueue 5.0 enables the operator … Read more →
The Digital Imaging Association hosted a breakfast presentation on Friday November 11, 2011 at Graphics Canada. Keynote speaker, Jeff Jacobson, Chairman and CEO of Presstek addressed the survival tactics used in a tough economy by printers who are thriving.
There can be no doubt that the global economy and the large format print industry have been tested over the last few years. The overall business climate of the last 12 to 24 months cannot be sugar coated. Several challenges face print service providers, yet opportunity still exists for those who can change their businesses.
Exhibitors and visitors I spoke with at this year’s show in Toronto were very positive. I heard good comments about the steady flow of traffic as well as the wide range of technologies and helpful seminars. “Attendance topped 8,000 and the Graphics Software Theatre seminars (sponsored by Witz Training Centre) were packed every day,” said show Manager Dan Mustata. “Also well attended was the Printing Sales Training Day presented by print sales expert Dave Felman and the Digital Imaging Association breakfast meeting with keynote speaker Jeff Jacobson, Chairman and CEO of Presstek.”
And a look at the year that was. Highlights and comments from industry leaders.
C.J. Graphics’ Open House a huge hit It was billed as the C.J. Social, but it was much more than that – it was a family affair! The head count was lost after 1,250 people (yes, including competitors!) arrived Friday evening December 2 for an open house at Toronto’s C.J. Graphics, an industry-leading printer and … Read more →
What a productive November! Hopefully you had an opportunity to step out to enjoy Graphics Canada. The atmosphere at the show was very positive. I had an opportunity to chair a session about Social Media. A big thank you to Slava Apel, Lee Eldridge and Anita Windisman (whose article you can read in this very issue) for participating in an exceptionally informative panel. We celebrated the session by having a bit of fun at the Xerox booth taking silly photos. There were also many evening events, including a successful Ryerson reunion event hosted by the OPIA.
Every month in this column, I’ve ended with the words “stay positive and stay focused.” However, there’s a lot of anxiety and uncertainty in our industry right now. So as we head into a challenging new year, my advice is simple: concentrate on what you CAN DO to improve – and don’t worry about events you CAN’T CONTROL.
Helping you help your customers: Strategy Planning