The evolution of content marketing

Custom Publishing is a well-established practice where brands and advertisers create their own media channels. It is ‘editorialized’ content, generally produced by a third party, often departments within traditional publishing companies. The difference is that the brands and advertisers are not buying space in someone else’s media, they are creating their own.

Meet the Benny Landa you never knew

You’re likely familiar with Benzion (Benny) Landa as founder of the Indigo, the world’s first digital offset colour press which changed the course of the printing industry when it was unveiled almost 20 years ago at IPEX in Birmingham, England. What you may not know is that his fascinating odyssey began in the back of a small tobacco shop in Edmonton, Alberta. I found the story of his early years no less compelling than the remarkable technology he pioneered.

Biopackaging

Biopackaging is not a new concept, but it has become more widely adopted because of increasing consumer demand for eco-conscious packaging. Biopackaging can mean different things to different people. In the context of this article, biopackaging is any type of biogdegradable packaging, whether paper, plastic, foil or similar material. The main reason for adopting biopackaging initiatives is for the purposes of sustainability, whereby resources are harvested in a way that the source will not be permanently damaged or exhausted over time.

Prepared to survive and ready to thrive!

In today’s evolving worlds of marketing and communications, nearly everyone is consuming information on a variety of devices and at warp speed. The number of channels available to people for consuming content has increased dramatically. Email, social networks and mobile have had a major impact on traditional channels such as print.

Health & safety tips for your print business

It should come as no surprise that health and safety must be a priority in any workplace, especially in facilities with heavy machinery and dangerous equipment. I applaud companies that are willing to invest in health and safety initiatives because the importance of training cannot be underestimated. For those who don’t know where to start, here are five tips to foster a safe work environment in your print business.

Printing Survivor Sept. 20 presentation: The state of our industry: creating our own recovery

Once in our industry it was enough to hunker down, cut, and freeze until the economy turned up or the competition shook out. Not anymore. In his talk, Joseph P. Truncale, Ph.D., CAE, President & Chief Executive Officer, NAPL, will discuss why we now have to create our own recovery and how we can get started. Among the topics Dr. Truncale will cover:

Content with a benefit

This summer I had the opportunity to travel to Europe. As I took in the sites I kept my eyes peeled for interesting print applications. One thing I noticed is that Europe (in the face of economic woe) appeared to be covered head to toe in advertising. As an example, the bill at a restaurant was brought to me in a colourful paperboard folder. Inside it along with the bill were two pieces of packaged gum.

View from the publisher – September 2012

I hope you had an enjoyable summer and took some time off to recharge your batteries, or spent some time with your family and loved ones. A successful Olympics saw Canada win 18 medals overall with the U.S. topping the list at 104. Congratulations to all our athletes and to London for staging such a great show. We thought we’d kick September off with a bang.