View from the publisher – November 2013

This month we’re previewing the Graphics Canada tradeshow November 21-23 at the International Centre in Mississauga. It’s Canada’s largest graphics, printing and converting show. The biennial event has traditionally attracted plenty of new equipment and technology, and this year is no exception. The newest feature is the 3D pavilion that will concentrate on this emerging technology. A team of experts will be on hand to answer any questions and demonstrate many of its applications. You can also expect many more educational opportunities and seminars, along with two impressive keynote speakers: Kristof Dekeukelaere of Landa Digital and Andrew Papparozzi’s, NAPL’s Senior VP and Chief Economist. Please stop by the Graphic Arts Magazine Booth (#2011) at the top of Hall Two, say hello and take part in our free draw for a great prize.

I see that the official Print 13 show attendance was up 22% from last year. Among the total 24,695 participants (that included both exhibitors and visitors), 16,728 actual verified attendees clicked through the turnstiles. There was also an increase in the participation of high-level decision-makers from among 9,489 unique buyer companies – up 15% compared to 2012.

We’re continuing to publicize our combination of online and in-magazine marketing and promotion strategies (our Market Dominance Reputation Packages). I’m happy to say that they’ve been well received and are making a positive difference in the response rates of advertisers who have adopted them. I’m also happy to report that we’re continuing to run more news each month in our magazine and each week on our website, www.graphicartsmag.com.

We’ve got the usual line-up of interesting features this month, but you might want to check out three in particular, in addition to our Graphics Canada preview. Patti Ann Cochren looks at some of the world’s top brands and how they achieved success. Meanwhile, Barry Siskind has a timely piece about making a lasting impression at tradeshows and Diana Brown takes a fascinating look at Special Edition DVD Packaging.

As we plunge into the fall selling season, I’m left with a lot of positive impressions and hope from Print 13. I sincerely want this to continue for everyone at Graphics Canada. Far too often in this industry we tend to concentrate on the negative instead of being positive. So I’m going to leave you with some inspiration from American author and humorist Samuel Langhorne Clemens (better known as Mark Twain) who said “I’ve had a lot of worries in my life, most of which never happened.”

As always, stay positive and stay focused.

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Joe Mulcahy Publisher, Graphic Arts Magazine joe@graphicartsmag.com