Online marketing: tools you need to succeed

It’s no secret that the internet has taken off. So my question to you now is, how developed are your print business’s online marketing tactics?

With almost 300 million people using the internet in the United States alone, I hope your answer is ‘very’.

Yes, I know there are so many options and offers floating around out there. They are all intended to help you and your print business drive traffic to your website and generate leads through inbound tactics, but the question is, what is right for you?

Unfortunately, in today’s hard and fast world of information, there is no shortcut to marketing your website online. If you want your business’s website to get the kind of attention that draws customers to your print services, you have to develop a basic strategy with three core fundamentals.

Successful Online Marketing

The path to successful online marketing begins with an understanding of these modern marketing essentials:

  • Search Engine Optimization
  • Content Marketing
  • Social Media Marketing
  • Search Engine Optimization (SEO)

According to, SEO is the practice of organically boosting the visibility of your website on search engines. With Google and YouTube as the top search engines, it is important to research how your site can cater to the preferred means of optimization for these engines.

There are many tactics and best practices to enhance the ranking of your website. A few that I strongly suggest are:

  • Precise, one-of-a-kind page titles
  • Better quality page structure
  • Rich, genuine, appropriate keywords on all pages
  • Backlinks and niche edits from respected websites
  • Consistently updated, relevant content that is shared
  • Images and videos rich with important words and descriptions

Basically, constructing a firm SEO strategy starts by providing genuinely solid content that incorporates keywords pertinent to the content you have chosen. It takes time and genuine effort to maintain a search engine’s endorsement, but through content sharing, keywords, and a great site you could become successful through your SEO practices.

It is said that almost all searchers click on the first site that appears on the search engine, so if your website is how you intend to gain business, SEO is pretty important!

Content Marketing

Before the days of web surfing, finding your prospects was your job and your job alone. But now, everything has changed. It is your job to make it so that your prospects can find you.

How do you do this?

Through providing valuable, genuine, and relevant content! Nobody wants to be told what they should do and why, not when a world of information is available at their fingertips. That’s why you need to provide content that shows your potential and proves to current customers why your products or services are right for them.

Online content can be many things. A few ideas for you are:

  • Blogs
  • White papers
  • Podcasts
  • Educational videos

Keep in mind that search engines like Google monitor content, so as previously mentioned, creating and acquiring genuine content is a process that takes time and effort. As a marketer for your business it should be your intention, regardless of shortcuts, to provide authentic, germane content in the name of the products or services you provide.

Social Media Marketing

Once you have your content and SEO packaged neatly, apply a social media strategy to tie it together. It is important to know that search engines take the number of likes and shares of a page into consideration when ranking.

Also, consider why it is called ‘social’ media. Regardless of the number of fans or followers you have, without interaction your efforts are meaningless. In order to be successful with search engines, the content you provide can’t be dormant. Active engagement and sharing is absolutely required in order to boost your ranking through social media. Besides, search engines aside, these networks give you the opportunity to communicate with your current and potential customers the way they want to.


To sum it up, if you want to be successful in today’s marketplace, the internet is where you need to be. Yes, it’s different from the generation running the workforce today and the previous generation, but it’s impossible to deny that this form of communication is now the driving factor of commerce in most countries throughout the world.