Editor’s corner—June 2017

In this issue, our Associate Editor Natalia Lumby takes you on a fascinating odyssey as she attended Interpack 2017 in Düsseldorf, Germany last month. The show occupied no less than 17 halls with 2,865 exhibitors and drew 170,500 attendees – most from 163 different countries. Wow! If you’re even remotely interested in the incredible technology and the opportunities inherent in Smart Packaging, this is a must-read. After you’ve read it, I humbly suggest that you mark on your calendar or device this date and place: Tuesday, October 17, 2017 at the Mississauga Convention Centre in Mississauga, Ontario. Why?

That’s the date of the first-ever Get Smart Summit on Smart Packaging and Smart Retail presented by intelliPACK. The event’s goal is to mobilize the industry to accelerate the development and broad adoption of Smart Packaging innovations. So what exactly is Smart Packaging? Well, it’s been characterized as “an active or intelligent interactive packaging system that delivers benefits and added functionality to the value chain.” Here’s my definition – it’s a modern way to attract, educate, inspire and ultimately compel shoppers to buy your product, even at first glance.

Attendees will discover the latest industry developments and forecasts and their potential impact on the global market. So who should attend? If you’re a retailer, brand owner, marketing or design agency, packaging engineer, technology developer, equipment supplier, packaging converter, raw materials supplier, consultant, analyst, logistics professional, recycling expert, or anyone involved in related industries, this event will be well worth your time. Though the complete agenda wasn’t released at press time, some of the topics will include packaging trends, the future of retail, retail trends, analysis and analytics, technology leaders, case studies and much, much more.

Finally, a callout to show organizer intelliPACK, an organization formed by a partnership between PAC Packaging Consortium, the CPEIA (Canadian Printable Electronics Industry Association) and their respective member companies. In fact, this event is the only initiative in North America with a mission to unite leading organizations across the packaging value chain. Its purpose, as mentioned, is to collaboratively explore, evaluate and mobilize innovative Smart Packaging solutions.

For more information, please visit http://www.pac.ca/get-smart-summit.html.

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Tony Curcio is the editor of Graphic Arts Magazine.