In today’s modern marketing world, businesses of all kinds have cornered the ways to disrupt and attract customers from one competitor to the next. With information so readily available, anyone can track who and how a business attracts and maintains customers. Unfortunately, there’s no golden secret to uncover; when it comes to effective marketing in the age of the Internet, the only way to make your marketing profitable, is to make it pop!
So what’s the best way to maintain consistency?
Define Your Brand
Defining your brand is by far the best way to maintain consistency throughout your marketing efforts. When marketing a product or service, it’s imperative that your brand message remains unwavering in its appearance and overall connotation.
Disruptive Marketing and Your Business
How many times have you heard that in order to make your marketing disruptive you have to change your entire business model? The truth is, you can disrupt the competitive market of your business by simply watching what your competitors do, and taking a different approach.
Taking steps towards unique marketing may seem like a challenge, but when you utilize the creativity of your team and organize productive meetings to brainstorm marketing ideas, you are not only contributing to the success of your business, but to the strength of company culture as well. Throughout this process, encourage your marketing team to identify exactly what it is that differentiates your services from the pack. Is it price, packaging, resources? Perhaps it’s a combination of distinctive factors that make your offerings a noticeable choice for your target audience.
Finding Your Target Market
The next step to truly making your marketing stand out is defining your target audience. In order to do this effectively, it is critical that each member of your organization has a full, unified view of what your business does. What purpose do your products and services serve? What is the goal of selling them, and how are they beneficial?
The next obvious step is to answer whom these products and services will benefit. This is where your team needs to do online research and listen to the people who are already connected to your business. A great way to do this is by listening to the social media channels your organization participates in. Get involved in different forums and groups that relate to your brand. Answer questions in these groups, monitor conversations, and before long you will start to notice the people who can benefit from your business.
Stay in Front of Your Prospects
Once your brand is defined, your message is set, and your target audience has been identified, it is time to execute your campaign. No matter what tactic or path you choose to take, the only certain thing in successful marketing is that you must stay in front of your prospects. Did you know that the average person is hit with over 3,000 marketing messages a day?
If you want to stand out from competitors, it is vital that you deliver your message over multiple channels and media forms (based off of your target audience), in a consistent and informative way. Don’t berate your prospects with annoying advertisements and obvious gimmicks. Rather, entice them to learn more through providing continuous, useful information.
The Greatest Challenge
With online marketing being the obvious choice, the greatest challenge brands face is making their marketing pop. Knowing what needs to be done, and having the resources to do it are two entirely different things. Many organizations face the harsh reality that although they have all of the weapons in their arsenal, they lack the manpower to go to battle.
Unfortunately, continuously reaching your target audience through consistent messaging and content offerings is simply too time consuming for a small or medium sized marketing team. Luckily with technological advancements at an all-time high, savvy marketers are utilizing online software such as social media dashboards and marketing automation platforms, to better manage the efforts and success of their marketing.
If you have not employed these tools to boost marketing, or accomplished any of the steps, your efforts are at a high risk of becoming lost in the vast sea of marketing messages, which are floating around your best prospects on a daily basis. In order to truly make your marketing stand out, be noticed, and essentially, drive sales, it is important that you take the necessary steps to achieve sensational marketing.