A good website experience reflects well on your business
The gap between the web and your print business is getting smaller. From web-to-print solutions and online ordering to the fact that your customers are out there on social media and the web right now, the online world has never been so vital to your company. An effective website not only sends your customers a message about your business and brand, it can also boost your sales.
You can think of your website as being analogous to a bricks and mortar store. If it’s easy to get around your site and find what they want, your customers are far more likely to stay and do business with you. So, what do customers want from your print website and how can you make sure you provide it? Start with these five key areas:
Straightforward and visually pleasing navigation is an absolute must for your business’s website. After all, you want to let your customers know that you can provide them an end product which looks professional and gets their message across. Your website needs to do the same for you. From the moment visitors arrive at your website, it should be obvious where they need to click to get what they want. The saying “less is more” should definitely be your guide when developing your website. While you want to avoid a lot of white space and make sure you include all the relevant information, don’t overdo it with too many graphics or words. Keep things simple and your customers will be able to navigate with ease.
A Good Mobile Experience
Your customers are mobile nowadays. With increasing numbers of people accessing the web on mobile devices, building a responsive website that looks good across a range of devices is paramount. If your customers access your website while they’re out and about, but it doesn’t display well or clearly, they’ll go to a site that does and you’ll lose the sale.
Visitors to your site are looking for information. As well as providing a clear and engaging introduction to your business and what you can do for their print needs, make sure any other information they might want is close at hand. From your opening hours to the exact services you offer and your pricing, everything they need to know should be accessible quickly and easily.
If your customer has questions or wants to talk to you about a possible project, make sure it’s as easy as the click of a mouse. Providing an easy to use contact form will make it simple for your customers to reach out to you. While you’re at it, make sure they can show you any pertinent files or documents by attaching them, rather than having to start a back-and-forth email exchange to get their questions about potential projects answered.
If you’re providing your customers with the ability to order from you online, the process should be quick and easy with no bottlenecks or frustrations. Online ordering is a staple of many print businesses these days, giving your customers an instant and convenient way to get their projects started with you. Your online ordering needs to be responsive and easy to use.
The better the experience your customer has with your website, the more likely they are to think well of your print business and keep coming back to you. Your website is a valuable business asset, so make it as user-friendly and intuitive as you possibly can.