Make your marketing effective in the digital age

Five simple steps to make your programs and strategies pop

In today’s modern marketing world, businesses of all kinds have created many ways to disrupt and attract customers from their competitors. With information so readily available, anyone can track how a business attracts and maintains its customers. Unfortunately, there’s no golden secret to uncover: when it comes to effective marketing in the age of the internet, the only way to make your marketing profitable is to make it pop.

So, what’s the best way to maintain consistency and make your marketing pop?

Define your business

Defining your business is by far the best way to maintain consistency throughout your marketing programs. When marketing your print services, it’s imperative that your message remains unwavering in its appearance and overall connotation. If you don’t know where or how to begin defining your business, start with the logo. Your logo is the representation of your company. Choose colours, shapes, and images that you and your team agree will best represent your organization.

Once you’re happy with your business standards, the next step is to look at what your competitors are doing, and disrupt it.

Disruptive marketing

How many times have you heard that in order to make your marketing disruptive you have to change your entire business model? The truth is, you can disrupt the competitive market of your business by simply watching what your competitors do, and taking a different approach. You can’t expect to stand out by simply using the same marketing tactics and techniques as everyone else in your industry.

Taking steps towards unique marketing may seem like a challenge, but when you utilize the creativity of your team and organize productive meetings to brainstorm marketing ideas, you are not only contributing to the success of your business, but to the strength of your company’s culture as well.

Target market

The next step to truly making your marketing stand out is defining your target audience. In order to do this effectively, it is critical that each member of your organization has a full, unified view of what your business does. Work together to develop a mission statement and business summary. What purpose do your products and services serve? What is the goal of selling them, and how are they beneficial?

The next obvious step is to answer who these products and services will benefit. This is where your team needs to do online research and listen to the people who are already connected to your business. A great way to do this is by listening to the social media channels your organization participates in.

Stay in front of prospects

Once your business is defined, your message is set, and your target audience is in queue, it’s time to execute your campaign. No matter what tactic or path you choose to take, the only certain thing in successful marketing is that you must stay in front of your prospects. Did you know that the average person is hit with over 3,000 marketing messages a day?

If you want to stand out from competitors, it is vital that you deliver your message over multiple channels and media forms (based on your target audience), in a consistent and informative way.

The greatest challenge

With online marketing being the obvious choice, the greatest challenge a business faces is making its marketing pop. Knowing what needs to be done, and having the resources to do it are two entirely different things. Many organizations face the harsh reality that they lack the staff to go to battle. That is where a marketing automation tool comes in.

In order to truly make your marketing stand out, get noticed, and drive sales, it’s important that you take the necessary steps to achieve sensational marketing.