Tony’s Corner: Major tradeshow organizers not resting on their laurels

Do you know when you’ve had an incredibly successful tradeshow? One indication is when over 65% of your next show’s exhibit space has already been booked 8 months in advance! Sure, the inaugural PRINTING United tradeshow attracted 30,000 to Dallas, Texas last October. And yes, the Specialty Graphic Imaging Association (SGIA) and NAPCO Media managed a sold-out show floor of over 680 exhibitors and arranged over 100 educational sessions. But the fact that pre-show registration for their 2020 event Oct. 21 – 23 in Atlanta, Georgia has already exceeded 6,000 attendees, and over two-thirds of the show floor has already been reserved, is pretty darn impressive.

However, show organizers definitely aren’t resting on their laurels. I’m expecting many exciting announcements from them in the months to come. In fact, one already caught my attention. The appointment of industry veteran Jack Noonan as its VP of Business Development was a really smart move. Noonan will oversee PRINTING United’s exhibitor and sponsorship partnerships, strengthen existing communities, develop postal and packaging-sector participation, and explore new business opportunities. Never mind that he’s also one of the nicest people you’ll ever meet in this crazy industry.

Next, the Sign Association of Canada (SAC) has chosen the International Sign Association (ISA – Alexandria, Virginia) to assume management of SAC and its annual event, Sign Expo Canada. Both parties added that this new partnership should strengthen and grow the entire North American sign, graphics and visual communications industry. SAC members still join at the provincial level and receive complimentary membership in SAC and the ISA. That model will continue, but now, members can expect enhanced support and greater access to ISA’s programs and services under this new structure.

Finally, drupa has unveiled its first special show for digital textile print applications called Touchpoint Textile. It’ll make its debut in Hall 4 at drupa 2020, June 16 – 26, 2020, at the fairgrounds in Düsseldorf, Germany. The new event will bring companies in this sector together and offer space for cross-sector cooperation, and will showcase new products and manufacturing trends.

Until next time, always remember that we’re here to help.


Tony Curcio is the editor of Graphic Arts Magazine.