Making more from existing clients

Have you ever put on a jacket you haven’t worn in a while and found a twenty-dollar bill in one of the pockets? You’d forgotten all about it, so discovering it is like getting a gift. If you’ve been in business for a year or longer, you may have gifts in forgotten pockets–sources of additional … Read more →

10 Phone Marketing Mistakes to Avoid

“I hate making marketing calls. I don’t know what to say and how to say it. I’ve been assigned to find new clients and in the past four weeks I brought in zero new clients.” Do you ever feel this way? Are you tired of being turned down? Are you frustrated by your limited success … Read more →

Creating Sales Conversations

Bob called me with just this problem. His company manufactures creative, attractive and safe playgrounds. Lately, sales have been flat, at best, and despite having an outstanding product, his company isn’t generating as many sales as he’d like. Bob wanted to know how to start more conversations so he can jump start sales. Want more … Read more →

5 Marketing Strategies to build Your Business

Start with Client Problems Target Your Market Demonstrate Value Build Your Network Stay in Touch 1. Start with Client Problems Most service professionals focus their marketing on their expertise, their approach and the products and services they offer. While competence is a key to doing the work, most clients’ primary concern is getting problems solved … Read more →

How to Generate Leads and Grow Your Business

Services like PostmasterDirect.com sell one-time use of lists that they’ve built through opt in sign-ups. These lists are composed of people who’ve chosen to receive emails on selected topics. Therefore you are technically not spamming and there is an increased likelihood that recipients will read your email. However, just because people signed up for free … Read more →

Marketing Smarter to Earn More

Don’t Discount Your Services Have you ever heard of a lawyer or carpenter offering a 20% discount on their hourly or daily rate? Every time you offer a discount or reduce your regular rates, you are sending a message to prospects that your services really aren’t worth what you’re asking. Once your clients know that … Read more →

Marketing Smarter to Earn More

Don’t discount your services Have you ever heard of a lawyer or carpenter offering a 20% discount on their hourly or daily rate? Every time you offer a discount or reduce your regular rates, you are sending a message to prospects that your services really aren’t worth what you’re asking. Once your clients know that … Read more →

Get More Clients Using Pull Marketing

One of the biggest mistakes people make in marketing their services is to simply PUSH information about their services and themselves out to prospects and hope that this will result in attracting prospects. Unless you are already a household name and in such demand that your phone is ringing off the hook, this approach rarely … Read more →

Get Business Now: Play by the Marketing Rules

• Market Solutions • Target Your Market • Demonstrate Value • Build Your Network • Stay in Touch Market Solutions Most service professionals focus their marketing on their expertise, their approach and the products and services they offer. While competence is a key to doing the work, most clients’ primary concern is getting problems solved … Read more →