The anatomy of packaging design – Part 2

Material function and print processes determine design elements  In the first part of this series we discussed the graphic design elements for packaging and the considerations that need to be made to develop the canvas. We also must remember that the package is the vehicle for the product, designed first and foremost to protect what’s … Read more →

The anatomy of packaging design

First in a two-part series examining the role of graphic regulations  Graphic design plays a major role in packaging across the packaging spectrum, but it also has a series of constraints that must always be considered before executing any project. Grasping the key concepts early will save time and, ultimately, money. The first design element … Read more →