Digital dialog: be heard and build trust

Using the right communication tools will help you gain customers’ trust Not too long ago I was discussing with a printer how he communicated with one of his customers. He told me that when he phoned this customer, his call almost always ended up in voicemail. However, if he really, really needed to get in … Read more →

How to build trust online and sell print

Digital conversations can be as effective as face-to-face encounters Here’s an approach you can use to sell more printing: Create a pad of printing order forms and leave the pad out on a table somewhere. Wait for someone to find it, fill out an order form, and send it to you. Who knows? Maybe today … Read more →