Avatar, muse, ideal customer profile, customer persona – whatever you call it, putting a face to your ideal customer is not only a smart marketing tactic, but a strategic move for your entire organization. The word ‘avatar’ (which is the term I’ll be using) is derived from a Sanskrit word meaning ‘descent’, referring to the … Read more →
Understand which leads will turn into sales and which are a waste of time We could all use more time. Particularly in a sales role—which tends to be more autonomous than other roles in an organization—time can slip away if you’re not attuned to prospects that are more or less likely to lead to a … Read more →
When we try to multitask all we’re doing is becoming less efficient Take a second to put down your phone and take a break from anything you’re currently working on. Really, do it. I dare you. You’re about to experience the joys of unitasking. What is unitasking? Unitasking is the simple art of doing one … Read more →
Follow the Goldilocks Principle: not too big, not too small In last month’s issue, I explored some of the whys and hows of making everyday documents—both printed and digital—more accessible: namely through the use of establishing hierarchy, not relying on colour alone in charts, and captioning images to add context and increase understanding. There’s a … Read more →
Higher revenue and positive brand association are just a few of the benefits It’s just another day for Erik Weihenmayer as readies his climbing gear at the bottom of a tall rock face in Colorado. He laces up his climbing shoes, tightens his harness, and straps on his helmet. With the help of his climbing … Read more →
Technology is changing how you hire, but the basics are still worth remembering The world is changing and so is the field of recruiting. As the number of students graduating from universities each year grows, so does the talent pool of highly educated, employable workers. However, a 2017 ManpowerGroup study found that a staggering 40% … Read more →
We look at three companies that do it right What do Barack Obama and J.K. Rowling have in common? What about Walt Disney and Malala Yousafzai? Barack Obama changed the course of history in 2008, winning the US presidential election by uniting the nation through story. J.K. Rowling has told some of the most … Read more →
Grit may be the biggest distinction between a good employee and a great one Interviews can help determine a candidate’s fit, but it’s important to be strategic about your approach to the interview process. An excellent candidate may not interview well, while a less-than-ideal candidate may be excellent at persuading you to give them a … Read more →
Introverts have more to offer than you might think. Here’s how to get the most from these hidden gems. It’s no surprise that today’s workforce is incredibly diverse. Diversity provides different perspectives, creates unique solutions, and enriches corporate culture. It can also pose some management challenges. The good news is that regardless of background or … Read more →
The answer can be complex and contradictory You have two candidates whom you recently interviewed and they are eagerly awaiting your response. Both are qualified to do the job and both have personalities that fit well with your company’s culture. Both went to good schools and got good grades. However, it became clear in the … Read more →
Two examples that retain their identity from ink to pixels It was the best of type, it was the worst of type… This is a tale of two typefaces: Mallory and Retina. Legendary type designer, Tobias Frere-Jones, created both with the goal of ensuring legibility at the most extreme sizes, in print and on screen. … Read more →
Sleepless nights, endless feedings, and piles of laundry… babies get a bad reputation for being a lot of hard work (which they are), but there are fun-filled days, endless giggles, and the cutest little outfits you’ve ever seen (does that come in my size!?) Babies also have lots to teach us, if we’re open to … Read more →