Diana Varma is an Instructor at the School of Graphic Communications Management at Ryerson University and the Owner of ON-SITE First Aid & CPR Training Group, a health & safety company that provides training to the Graphic Arts Industry.

More cross-Canada professional education opportunities

In a previous issue of Graphic Arts Magazine, we explored a variety of college and university course offerings relevant to graphic arts professionals. In this issue we’ll explore additional professional education opportunities that are offered by industry organizations and private institutions. Accessibility Ontario Subject Area: Addressing the need to be accessible in business Offering(s): Webinars … Read more →

The art of persuasion

One thing’s for certain: Aristotle knew his stuff. Although the Greek philosopher lived and died more than 2000 years ago, examples of his theories of persuasion can be found in today’s biggest ad campaigns. Aristotle’s three modes of persuasion include: ethos (establishing credibility), logos (instituting logic through data and statistics), and pathos (appealing to emotion). … Read more →

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