Diana Varma is an Instructor at the School of Graphic Communications Management at Ryerson University and the Owner of ON-SITE First Aid & CPR Training Group, a health & safety company that provides training to the Graphic Arts Industry.

My customer asked me…

“How did Porter Airlines get its own water brand?” Promotional items are one great way to gain exposure for your brand. You’ve probably seen items like shirts, key chains, pens, water bottles…wait water bottles? Now there’s an interesting choice. Why of all the things would a company choose a water bottle as a promotional item? … Read more →

My customer asked me…

“What are the latest trends in coatings?” When you walk into your local book store, what’s the first thing you see that will often influence your decision to pick up a book or not? The cover, of course! It often captures the theme of the book and provides an initial impression to the reader. With … Read more →

My customer asked me…

“What’s the deal with photo books?” Digital printing provides an alternative to offset lithography for those looking to produce a limited number of books. Furthermore, digital printing also allows for variable printing, whereby a unique image is printed with every pass. This print on demand (POD) technology has introduced a tidal wave of potential for … Read more →

My customer asked me

My customer asked me: “Can I print using electronic ink like the Esquire cover?” The first time I saw E-Ink in action was on Oct. 1 at Ryerson University’s Press Inauguration at the School of Graphic Communications Management. As Chair, Abhay Sharma, held the October issue of Esquire magazine up high above his head. I … Read more →