“If you started over, would you choose printing again?”
The printing industry is often characterized as a “dying industry” that has to contend with forever-progressing digital technology imposing on its marketplace. Large-format printed signs are being replaced by larger-than-life video screens. Printed newspapers don’t provide information fast enough for our news-hungry society that can get up-to-the-second information via cellular phones. Dynamic web ads are replacing printed flyers and brochures because of their inexpensive and interactive nature. All around us we see examples of the digital world merging into the printed world. In many instances, it’s more like a hostile takeover.
In light of this view, there is an interesting question to be asked: “If you could start over, would you still choose a printing-related field?” A LinkedIn discussion question, posed by industry professional Marc Mapes, sparked a number of interesting responses that gave way to this article. The question he posed was this: