Diana Varma is an Instructor at the School of Graphic Communications Management at Ryerson University and the Owner of ON-SITE First Aid & CPR Training Group, a health & safety company that provides training to the Graphic Arts Industry.

A tale of two typefaces

Two examples that retain their identity from ink to pixels  It was the best of type, it was the worst of type… This is a tale of two typefaces: Mallory and Retina. Legendary type designer, Tobias Frere-Jones, created both with the goal of ensuring legibility at the most extreme sizes, in print and on screen. … Read more →

Branding in 2017: Reliable, respectful, real

Traditional retail giant, Sears, is making itself obsolete at a spectacular pace. Micro-businesses owned and operated by a single employee are thriving. Things that have worked in the past aren’t working anymore and the world of business management has been turned on its head. What’s going on? Before we dive in, let’s clarify a few … Read more →

Click here to unsubscribe: Part 3

This is the final installment in the “Click Here to Unsubscribe” series. In the last two issues, we looked at “Level 1 Solutions” that offered low-tech, easy-to-implement ideas for dealing with email overwhelm, as well as “Level 2 Solutions” which outlined strategies for using your email software more effectively. “Level 3 Solutions” explored in this … Read more →

Click here to unsubscribe: Part 2

This is the second installment in the Click Here to Unsubscribe series. Last issue, we looked at “Level 1 Solutions” which offered low-tech, easy to implement ideas for dealing with email overwhelm. In this issue we’ll explore “Level 2 Solutions” which make use of the software applications you’re probably already using, but with tips to … Read more →

Click Here to Unsubscribe: Part 1

When email was first launched within the walls of IBM in the early 1980’s, no one predicted how quickly it would become such a popular communication channel, nor how it would evolve very little over the course of 35 years. Email has remained largely the same since its inception: a series of messages containing information … Read more →

More cross-Canada professional education opportunities

In a previous issue of Graphic Arts Magazine, we explored a variety of college and university course offerings relevant to graphic arts professionals. In this issue we’ll explore additional professional education opportunities that are offered by industry organizations and private institutions. Accessibility Ontario Subject Area: Addressing the need to be accessible in business Offering(s): Webinars … Read more →

The art of persuasion

One thing’s for certain: Aristotle knew his stuff. Although the Greek philosopher lived and died more than 2000 years ago, examples of his theories of persuasion can be found in today’s biggest ad campaigns. Aristotle’s three modes of persuasion include: ethos (establishing credibility), logos (instituting logic through data and statistics), and pathos (appealing to emotion). … Read more →