Diana Varma is an Instructor at the School of Graphic Communications Management at Ryerson University and the Owner of ON-SITE First Aid & CPR Training Group, a health & safety company that provides training to the Graphic Arts Industry.

How to make documents more legible and readable

Follow the Goldilocks Principle:  not too big, not too small In last month’s issue, I explored some of the whys and hows of making everyday documents—both printed and digital—more accessible:  namely through the use of establishing hierarchy, not relying on colour alone in charts, and captioning images to add context and increase understanding. There’s a … Read more →

How to attract top talent

Technology is changing how you hire, but the basics are still worth remembering The world is changing and so is the field of recruiting. As the number of students graduating from universities each year grows, so does the talent pool of highly educated, employable workers. However, a 2017 ManpowerGroup study found that a staggering 40% … Read more →

Crucial hiring choices: extroverts vs introverts

Introverts have more to offer than you might think. Here’s how to get the most from these hidden gems. It’s no surprise that today’s workforce is incredibly diverse. Diversity provides different perspectives, creates unique solutions, and enriches corporate culture. It can also pose some management challenges. The good news is that regardless of background or … Read more →

A tale of two typefaces

Two examples that retain their identity from ink to pixels  It was the best of type, it was the worst of type… This is a tale of two typefaces: Mallory and Retina. Legendary type designer, Tobias Frere-Jones, created both with the goal of ensuring legibility at the most extreme sizes, in print and on screen. … Read more →

Branding in 2017: Reliable, respectful, real

Traditional retail giant, Sears, is making itself obsolete at a spectacular pace. Micro-businesses owned and operated by a single employee are thriving. Things that have worked in the past aren’t working anymore and the world of business management has been turned on its head. What’s going on? Before we dive in, let’s clarify a few … Read more →

Click here to unsubscribe: Part 3

This is the final installment in the “Click Here to Unsubscribe” series. In the last two issues, we looked at “Level 1 Solutions” that offered low-tech, easy-to-implement ideas for dealing with email overwhelm, as well as “Level 2 Solutions” which outlined strategies for using your email software more effectively. “Level 3 Solutions” explored in this … Read more →

Click here to unsubscribe: Part 2

This is the second installment in the Click Here to Unsubscribe series. Last issue, we looked at “Level 1 Solutions” which offered low-tech, easy to implement ideas for dealing with email overwhelm. In this issue we’ll explore “Level 2 Solutions” which make use of the software applications you’re probably already using, but with tips to … Read more →