Diana Varma is an Instructor at the School of Graphic Communications Management at Ryerson University and the Owner of ON-SITE First Aid & CPR Training Group, a health & safety company that provides training to the Graphic Arts Industry.

The art of persuasion

One thing’s for certain: Aristotle knew his stuff. Although the Greek philosopher lived and died more than 2000 years ago, examples of his theories of persuasion can be found in today’s biggest ad campaigns. Aristotle’s three modes of persuasion include: ethos (establishing credibility), logos (instituting logic through data and statistics), and pathos (appealing to emotion). … Read more →

Big data, big possibilities in the printing industry

On Thursday, February 4th, 2016, Ryerson University’s Graphic Communications Management program hosted their annual Colloquium event. The highly anticipated student-organized evening didn’t disappoint, as three experts shared their thoughts on the big possibilities for big data in the printing industry. “Big data” can be defined as mining large volumes of structured and unstructured data to … Read more →