Book recommendations to get your ideas flowing again
Posts by Diana Varma
A look at three themes that emerged
Successful examples of support
College and university opportunities for graphic arts pros
One thing’s for certain: Aristotle knew his stuff. Although the Greek philosopher lived and died more than 2000 years ago, examples of his theories of persuasion can be found in today’s biggest ad campaigns. Aristotle’s three modes of persuasion include: ethos (establishing credibility), logos (instituting logic through data and statistics), and pathos (appealing to emotion). … Read more →
A conversation with David Frohlich.
Three more platforms you should consider
Part 1: Two inexpensive ways to learn valuable new skills.
Using proven methods to inspire your employees
On March 11th, 2016, fourth-year students from Graphic Communications Management at Ryerson University hosted their annual Business Plan Expo.
On January 15th, 2016 I checked my email late in the day to find a LinkedIn invitation request. His name was Franco Stalteri (we’d never met) and he is the founder of an unconventional fine dining experience called ‘Charlie’s Burgers’. In May 2010, Food & Wine magazine placed Charlie’s Burgers at number three on its … Read more →
On Thursday, February 4th, 2016, Ryerson University’s Graphic Communications Management program hosted their annual Colloquium event. The highly anticipated student-organized evening didn’t disappoint, as three experts shared their thoughts on the big possibilities for big data in the printing industry. “Big data” can be defined as mining large volumes of structured and unstructured data to … Read more →