Diana Varma is an Instructor at the School of Graphic Communications Management at Ryerson University and the Owner of ON-SITE First Aid & CPR Training Group, a health & safety company that provides training to the Graphic Arts Industry.

Printing Party!

This month’s Inspired Projects article is all about how to get the little printers in your life excited about what you do! This family day weekend (February 14th – 16th, 2015 in Ontario) is the perfect time to share the magic of printing with your kids. Below are three crafty activities and four opportunities to … Read more →

Inspired Projects: ‘Tis the season to label

I have always loved stickers (I mean “labels” … I’m a printing industry professional now) and my inner child is still inspired by the infinite possibilities that labels present. The label market has changed a lot since I was a kid with a variety of new local printing companies producing exciting new products. The winter … Read more →

Inspired Projects – Kickstarter Spotlight

Launched in 2009, Kickstarter, Inc. is an organization rooted in “bringing creative projects to life”. It capitalizes on the power of special interests on the web through a non-traditional collective funding model. Creative projects in everything from fashion to music to photography to design have been launched through Kickstarter, with over 71,000 projects to date … Read more →

Brand Matters

The way to establish a strong brand is highly sought-after knowledge for any company or individual, but fundamental branding concepts are often misunderstood. A strong brand is not simply a well-designed logo or a catchy tagline. Branding is also not the same as marketing. It encompasses much more than these individual elements to establish a … Read more →

Lush Offerings

Lush is a natural cosmetics company that was born in the UK in 1995. They are well known for their strong stance on ethical and environmental matters, as well as their use of high quality ingredients in their handmade products. What you may not be aware of, however, is that Lush takes an innovative approach … Read more →

Rethinking the Reprographics Market

On June 10th, 2014 in San Diego, California at the Designjet Production Summit, HP announced a new addition to their large format production printing lineup. Brand new large format “PageWide” technology will allow high-volume and high quality output at lower costs than traditional LED printers for the reprographics market. HP has asked us to “Rethink” … Read more →

Delicious Packaging

Non-traditional and stylish honey packaging is a wonderfully delicious trend! In recent years, several honey producers have taken great care in packaging their sweet product in even sweeter packaging. Both structural and graphic design trends have evolved into packaging that’s downright appetizing. Below are four examples of fantastic honey packaging, two of which are conceptual … Read more →

The smallest printing company

The Smallest Printing Company is an adorably tiny and fully-functional travelling printing house. Letterproeftuin, a Dutch open source design studio, has created this remarkable little pressroom for the International Poster and Graphic Design Festival Chaumont 2013. The project encompasses two printing technologies, including a mini etching press and an itty-bitty silk screening station. The etching … Read more →

Social Media Spotlight: Tumblr

Social Media Spotlight is designed to introduce you to the benefits of social media for your business, with specific examples tailored to the graphic arts industry. This month we’re exploring Tumblr. Why join for business? Tumblr can be described as a ‘visually-oriented hybrid between a micro-blogging platform and social networking site’. That might sound like … Read more →

Inspired projects: Special edition DVD packaging

Everyone has their favourite TV shows. Whether a drama, comedy or something in-between (did someone say dramedy?), there are so many great new and old shows to watch. The luxury of being able to watch these shows on-demand is a welcome convenience, whether through an on-demand service provider like Netflix, purchasing episodes through iTunes or … Read more →

For the record: Bill Knepper

In each 2013 issue of Graphic Arts Magazine, we will be interviewing an interesting member of the graphic communications industry and asking them for their opinions on a few important topics. Every month we will be interviewing someone who represents a different part of the industry (technology, paper and printing, for example) so stay tuned … Read more →