Diana Varma is an Instructor at the School of Graphic Communications Management at Ryerson University and the Owner of ON-SITE First Aid & CPR Training Group, a health & safety company that provides training to the Graphic Arts Industry.

For the Record: Mike Collinge

In each 2013 issue of Graphic Arts Magazine, we will be interviewing an interesting member of the graphic communications industry and asking them for their opinion on a few important topics. Every month we will be interviewing someone who represents a different part of the industry (technology, paper and printing, for example) so stay tuned … Read more →

Social Media Spotlight: Google+

Social Media Spotlight is designed to introduce you to the benefits of social media for your business, with specific examples tailored to the graphic arts industry. This month we’re exploring Google+. Why join for business? If you’re new to Google+ you may be thinking, “Oh no, not another social media site!” This is a valid … Read more →

Inspired Projects – The Heart and the Bottle

This month’s inspired project comes from the creative mind of author and illustrator Oliver Jeffers, as well as the innovative collaboration between HarperCollins Children’s Book Publishers and the Bold Creative design agency. The Heart and the Bottle is a whimsical storybook by Jeffers, published by forward-thinking HarperCollins, which has been adapted into an interactive iPad … Read more →

Social media spotlight: Twitter

Social Media Spotlight is designed to introduce you to the benefits of social media for your business, with specific examples tailored to the graphic arts industry. This month we’re exploring Twitter. Why join for business? Twitter is a multidimensional platform because it is both a broadcast medium for your followers to understand what’s happening in … Read more →

For the record: Stephen McWilliam

In each 2013 issue of Graphic Arts Magazine, we will be interviewing an interesting member of the graphic communications industry and asking them for their opinions on a few important topics. Every month we will be interviewing someone who represents a different part of the industry (technology, paper and printing, for example) so stay tuned … Read more →

Social media spotlight: Facebook

Social Media Spotlight is designed to introduce you to the benefits of social media for your business, with specific examples tailored to the graphic arts industry. Each issue, we will be exploring a new social media platform. Undoubtedly, as with any technology, there will be a learning curve when using social media for business. However, … Read more →

How Canadian banks work with with printers

Where do companies turn for financing if they are looking to start a business or expand their current operations? Perhaps companies could secure required funding through a venture capitalist, or more traditionally, by securing a business loan from a bank. However, when faced with today’s economic realities, it may be harder than ever to secure a loan from a bank, especially when there are factors built into the loan formula that make it harder for higher risk industries to be approved for loans.

Remote digital proofing Q&A

Remote proofing, digital proofing, remote digital proofing, soft proofing… what do they all mean?

There is a lot of confusion surrounding remote proofing terminology. In our global economy, where companies can be a world away from one another but still expected to work within tight production timelines, it is important to establish efficient approval processes. Understanding how to capitalize on the benefits of remote digital proofing can help reduce time and cost, thereby improving profitability. In today’s Remote Digital Proofing Q&A, let’s debunk common misunderstandings surrounding remote digital proofing and how organizations can benefit from the technology.

Web-to-print update

Web-to-print (or Web2Print) refers to the broad concept of completing a printing transaction online, whether it involves designing and editing a document or submitting and approving a job for print. The rise of digital printing and the ability to print one copy at a time has created a need for automation regarding the way in which files are submitted to a printer, as well as the need to manage a greater number of digital assets. Web-to-print is also an excellent way to automate routine jobs and reduce the number of small, tedious job entry tasks for your staff. The more the process of uploading and approving files is automated, the greater a company’s efficiency, productivity, and ultimately, profitability.

Consumables: Cutting Costs and Improving Quality

Consumables aren’t cheap.

As with any business or manufacturing process, finding ways to reduce costs and improve quality is always an important goal to strive for. The ways in which we attempt to reach this goal in the printing industry (and more specifically with consumables) can often differ greatly and have varying degrees of success.

Marketing tips from the pros

It is enormously satisfying to invest time reading for professional development and then stumble upon an extremely relevant tidbit of information.

These juicy “knowledge nuggets” are best served hot, which is why I’ve assembled a number of my favourites here. I hope you become as inspired as I have to innovate and refresh your marketing strategies!