Diana Varma is an Instructor at the School of Graphic Communications Management at Ryerson University and the Owner of ON-SITE First Aid & CPR Training Group, a health & safety company that provides training to the Graphic Arts Industry.

Web-to-print update

Web-to-print (or Web2Print) refers to the broad concept of completing a printing transaction online, whether it involves designing and editing a document or submitting and approving a job for print. The rise of digital printing and the ability to print one copy at a time has created a need for automation regarding the way in which files are submitted to a printer, as well as the need to manage a greater number of digital assets. Web-to-print is also an excellent way to automate routine jobs and reduce the number of small, tedious job entry tasks for your staff. The more the process of uploading and approving files is automated, the greater a company’s efficiency, productivity, and ultimately, profitability.

Consumables: Cutting Costs and Improving Quality

Consumables aren’t cheap.

As with any business or manufacturing process, finding ways to reduce costs and improve quality is always an important goal to strive for. The ways in which we attempt to reach this goal in the printing industry (and more specifically with consumables) can often differ greatly and have varying degrees of success.

Marketing tips from the pros

It is enormously satisfying to invest time reading for professional development and then stumble upon an extremely relevant tidbit of information.

These juicy “knowledge nuggets” are best served hot, which is why I’ve assembled a number of my favourites here. I hope you become as inspired as I have to innovate and refresh your marketing strategies!


Biopackaging is not a new concept, but it has become more widely adopted because of increasing consumer demand for eco-conscious packaging. Biopackaging can mean different things to different people. In the context of this article, biopackaging is any type of biogdegradable packaging, whether paper, plastic, foil or similar material. The main reason for adopting biopackaging initiatives is for the purposes of sustainability, whereby resources are harvested in a way that the source will not be permanently damaged or exhausted over time.

Health & safety tips for your print business

It should come as no surprise that health and safety must be a priority in any workplace, especially in facilities with heavy machinery and dangerous equipment. I applaud companies that are willing to invest in health and safety initiatives because the importance of training cannot be underestimated. For those who don’t know where to start, here are five tips to foster a safe work environment in your print business.

The role of paper in the production process

Paper is an important component of the final printed piece which often goes unnoticed by the consumer. However, as professionals in the graphic communications industry, we can appreciate that paper is a big factor in any printing project. Paper is more than simply a mechanism to communicate a message. It is an expensive material that can make or break a given project.

Update on MIS solutions for print

A management information system (MIS) can be an indispensable tool for organizations large and small. They act as information storage systems, as well as workflow tools to both unite business components and standardize processes throughout an organization.

Colour Management: Digital Press Certification

Colour science and “printing to the numbers” is critical to providing consistent quality in the graphic arts industry. It is widely understood that colour reproduction must be accurate and that colour management systems help provide reliability. Reinventing the (colour) wheel for every printing job is time consuming, stressful and an unnecessary practice, especially with the technology available today.

Packaging: what’s new?

When it comes to what’s new and what’s profitable in the packaging industry, it can be described in one word: sustainability. In its raw form, sustainability refers to “the capacity to endure” and at the current rate of societal change, having the ability to adapt and endure through transformation is more relevant now then ever before.

Mobile marketing

Mobile marketing is a hot topic in 2012 and it is likely to stay a hot topic for several years to come. If you own a smartphone you have likely experienced mobile marketing to some degree, whether it meant scanning a QR code that linked to more information, downloading an app branded by a specific company or you may have simply accessed a company’s website via the mobile browser on your smartphone.

The art of book binding

The fundamentals of bookbinding have changed quite dramatically over the course of hundreds and even thousands of years that craftsmen have been binding books, although the essence has remained the same. Bookbinding is the act of assembling text pages into a book block (whether in folded signatures or loose-leaf) and then attaching the book block to a cover for stability, protection and to communicate important information.

drupa 2012 preview

Like the Olympics, it happens every four years. It would take every issue of this magazine, and then some, to look at the amazing technology that will be showcased at this year’s drupa tradeshow May 3 – 16 in Düsseldorf, Germany. We wish we could include every exhibitor, especially those making an impact here in Canada.