CEOs pitch advice

BRING ON NEW TECHNOLOGY, GET SERIOUS ABOUT TALENT RECRUITMENT—AND EXPLOIT YOUR DATA  New printing technology and substrates are a much needed growth and profitability “shot in the arm” for North America’s print company owners and leadership.  Deep breath. Now to the looming challenge of human capital. Print and print supply CEOs know the scenario: despite … Read more →

Customer first

Profit and growth tied to customers’ ‘total experience’ with your company Products and price always matter, but customers increasingly demand ease of doing business–even delight–on nearly every interaction. Can you say with certainty that each one of your customers and prospects has an extraordinary experience from start to finish? That’s a tall order for even … Read more →

Print business gains and risks highlighted at Paper & Packaging Exec Confab

Containerboard and specialty printing papers/substrates are the bright spots for adding profit and value in print, according to a recent gathering in Chicago of 800 global pulp and paper industry CEOs and top executives, which I covered for Graphic Arts Magazine. It bears repeating: digital, customization and short-run printing for packaging, labels and marketing materials … Read more →

Print CEOs: nail your business development messaging

Small and midsize print company owners or CEOs who take ownership of business development messaging typically drive success for three reasons: Business strategy is the ultimate domain of the owner/CEO. They’re often close with top customers. They are often the ones most intensely focused on profitable new growth. Customer-centered managers and employees certainly should be … Read more →

Build your business by putting your print company’s messaging top of mind

Attention print company CEOs: No question – your success depends on maximizing the time you spend driving operations excellence and revenue generation. The “soft stuff” like communications and promotion? You have people who can handle that. Perhaps. But don’t let anybody take charge of your company’s strategic messaging and positioning, no matter how smart and … Read more →