Green marketing strategies for printers

green-marketing-strategies

It was 2007 when “green” went mainstream; and in the past several years, it has captured the public consciousness. There were 2,400 trademark applications for terms and phrases with “green” in them and 900 more with “eco.” The number increased in 2008; there were 32 per cent more applications for trademarks containing “green” and 98 per cent more containing “eco.”

While many companies are touting their green credentials – in response to public pressure – some are venturing into “greenwashing” without true sustainable practices in place.

The Swiss Army knife of printers

swiss-army-knife-printers

Pick up a Swiss Army knife and what do you have? A tool that will do just about anything you want. In addition to the main blade, you can get a smaller second blade, tweezers, a toothpick, a corkscrew, a can opener, a bottle opener, slotted/flat-head screwdriver(s), a Phillips-head screwdriver, a nail file, scissors, a saw, a file, a hook, a magnifying glass, a ballpoint pen, a fish scaler, a hex wrench with bits, pliers and a key chain. Recent additions include USB flash drives, a digital clock, a digital altimeter, an LED light, a laser pointer and an MP3 player. What else do you really need?

Environmental issues in print

The Print Supply Chain Designers and consumers are more aware of the environmental issues surrounding them. A survey of 326 graphic design, marketing and advertising professionals by Monadnock paper company, discovered that a very high majority (84%) felt that sustainability as a design factor is increasing. And, nearly the same number believe that sustainable choices … Read more →

Wide format flatbed—you can print on just about anything

This month we peek inside six operations located across the country, from Montréal to Vancouver, that are producing projects on inkjet flatbed and flatbed/roll hybrid equipment. These digital printing companies are using printers from a wide range of manufacturers, including EFI VUTEk, Durst, Gandinnovations, HP Scitex, Inca Digital and Océ. So exactly how big is … Read more →

Grafik’Art goes west

Coming off a season of mega trade events and facing drupa 2008, the biggest of all, the intimate setting of Western Grafik’Art, held April 11-13 at TRADEX in Abbotsford, BC, was a delight. The event’s debut attracted more than 1500 registrants. For attendees, it was an opportunity to be “up close and personal” with the … Read more →

After you’ve signed the dotted line…

You’ve done it! You’ve done your research, you’ve selected your technology, you’ve put down tens of thousands—if not hundreds of thousands—of dollars on a digital press, and you’re ready to launch your variable data printing business! Congratulations! Just a couple of quick questions: What if you need a little help with your go-to-market plan? Think … Read more →

Xplor-ing at On Demand and taking AIIM

The convergence of three major events—On Demand, AIIM, and Xplor’s XDU—and one little one—Drupalcon—made for an interesting hike around the Boston Convention Center. Spring in Boston, especially the first week in March, is an iffy proposition at the best of times, but this year the city enjoyed some of its most beautiful spring weather in … Read more →

So you want to “go green”

Who knew this time last year that 2007 was the year when sustainability and environmental sensitivity would become buzzwords. “Green” is in, and not just for St. Patrick’s day! Big businesses obviously think being green is a good thing. In 2007, Xerox announced that it had reduced greenhouse emissions by 80% over 2002; HP projected … Read more →