Schmooze or snooze

Ever go to a reception or event and immediately notice how there always seems to be one or two individuals who are always surrounded by people? How about an individual at a trade show booth where there always seems to be a gathering around him or her? Effective selling starts with personal marketing… creating your … Read more →

Variable Data Printing

With all the change around us in our daily lives, it’s no wonder we resist it whenever we can. Hardly a week went by last month where I didn’t read an article which indicated that people “think” Variable Data Printing is here to stay. As a 23-year veteran of this industry, my mother is very … Read more →

Change or die

There’s no denying it; change is all around us, and now it’s a simple matter of survival. Most of us were brought up to plan: “where do you want to be 5 years from now”, and “what are your financial goals”. For most of us, sheer momentum and unexpected opportunities led us somewhere else, via … Read more →

Canada’s New Privacy Act Affects Information Gathering

Personal information is defined as “information about an identifiable individual,” and includes things such as race, ethnic origin, colour, age, marital status, religion, education, medical, criminal, employment or financial history, address and telephone number, numerical identifiers such as social insurance numbers, fingerprints, blood type, tissue or biological samples and views or personal opinions. Principle 1: … Read more →