The brand and the customer

The October issue is exceptionally customer-centric this year. This is great news and a worthwhile read for anyone with customers…hopefully that is a pretty inclusive category of our readership. In her lead article, “Brand Matters”, Diana Brown discusses the concepts behind branding. Branding is often confused with marketing. However, Brown explains the difference stating, “Marketing … Read more →

View From the Publisher – Oct 2014

As we all know, September, October and November are traditionally tradeshow months. I walked the floor every day of Graph Expo and the crowds and booth traffic were strong and steady. But I also noticed a renewed enthusiasm. Not surprisingly, a lot of new products were launched at the show and we’ve been keeping track … Read more →

The revitalized CPIA

The Canadian Printing Industries Association was formed by industry leaders more than 75 years ago. Since that time, the CPIA has proudly represented printers and industry participants to government, ensuring that we are heard and considered in light of legislation and advocacy. Throughout the years, the CPIA has also served as an important resource for … Read more →