Here are ten ideas to kickstart your creativity Boring, wordy blog posts and repetitive social media updates are a surefire way to get your content passed over. If your content is stale and redundant, why would customers and prospects come back for more? Trust me, I understand that coming up with great, image-rich content when … Read more →
Posts by John Foley Jr.
A good website experience reflects well on your business The gap between the web and your print business is getting smaller. From web-to-print solutions and online ordering to the fact that your customers are out there on social media and the web right now, the online world has never been so vital to your company. … Read more →
Is marketing your friend or your foe? From printed collateral to social media, each of your marketing materials are your representatives, telling your company’s story and making first impressions on your behalf. All of your marketing efforts should work together to build lead generation to increase sales and grow your business. If you want to … Read more →
Are you maximizing the profits in your print or mailing business? There are a lot of opportunities for printers and mailers right now, so it’s the perfect time to make the most of your services. If you haven’t already, now is a good time to take a good look at your business and see where … Read more →
In today’s modern marketing world, businesses of all kinds have cornered the ways to disrupt and attract customers from one competitor to the next. With information so readily available, anyone can track who and how a business attracts and maintains customers. Unfortunately, there’s no golden secret to uncover; when it comes to effective marketing in … Read more →
It’s a loud, busy world out there. With so much information available, getting your voice heard is a challenge for any company. For mailing, print, and fulfillment providers, cross media marketing is really vital right now. A well thought out cross media campaign is one of the best ways to communicate any message clearly, consistently, … Read more →
Small business owners tend to believe that marketing is easy. Why, all we need to do is create social media accounts, buy some ad space, and it’s good…right? There are so many articles online about how to market that no one really needs help outside of reading another article, right? This concept is far from … Read more →
Welcome to the new marketing age – full of content marketing. It’s not really a new concept. In fact, if you look back over the years, content marketing has been around for generations. A History of Content Marketing and Its Use Today, is a great article published in the Guardian Liberty Voice, in which the … Read more →
Copy is one of the most persuasive tools your business has. You can have the best product on the market, but when it comes to selling it, you won’t get far without good copy. Customers purchase because you communicate the benefits of your products or services to them. Customers trust you because you build an … Read more →
Multi-channel marketing is the use of many different channels, such as direct mail, print, digital, and social media platforms.
Tools you need to succeed
In today’s evolving worlds of marketing and communications, nearly everyone is consuming information on a variety of devices and at warp speed. The number of channels available to people for consuming content has increased dramatically. Email, social networks and mobile have had a major impact on traditional channels such as print.