Can automated marketing work for your business?

Think of these programs as an extra pair of hands for your department Many marketing departments should consider using automated marketing solutions. While automation may sound as if you are using computers to take over the marketing department duties, there’s no loss of control with automated marketing. In fact you’ll gain more control. When done … Read more →

Make your marketing effective in the digital age

Five simple steps to make your programs and strategies pop In today’s modern marketing world, businesses of all kinds have created many ways to disrupt and attract customers from their competitors. With information so readily available, anyone can track how a business attracts and maintains its customers. Unfortunately, there’s no golden secret to uncover: when … Read more →

Content drives successful automated marketing

Three strategies to build relevancy and trust  An automated marketing campaign is your chance to feed your customers and prospects the information you want them to receive about your business, when you want them to have it. A well-planned and executed automated campaign is a powerful tool for your printing company, as it gets your … Read more →

Is your content stale and redundant?

Here are ten ideas to kickstart your creativity Boring, wordy blog posts and repetitive social media updates are a surefire way to get your content passed over. If your content is stale and redundant, why would customers and prospects come back for more? Trust me, I understand that coming up with great, image-rich content when … Read more →

Avoid these ten marketing traps

Is marketing your friend or your foe? From printed collateral to social media, each of your marketing materials are your representatives, telling your company’s story and making first impressions on your behalf. All of your marketing efforts should work together to build lead generation to increase sales and grow your business. If you want to … Read more →

How to make your marketing ‘pop!’

In today’s modern marketing world, businesses of all kinds have cornered the ways to disrupt and attract customers from one competitor to the next. With information so readily available, anyone can track who and how a business attracts and maintains customers. Unfortunately, there’s no golden secret to uncover; when it comes to effective marketing in … Read more →

Tapping into the new cross media

It’s a loud, busy world out there. With so much information available, getting your voice heard is a challenge for any company. For mailing, print, and fulfillment providers, cross media marketing is really vital right now. A well thought out cross media campaign is one of the best ways to communicate any message clearly, consistently, … Read more →

Are you messing up your marketing?

Small business owners tend to believe that marketing is easy. Why, all we need to do is create social media accounts, buy some ad space, and it’s good…right? There are so many articles online about how to market that no one really needs help outside of reading another article, right? This concept is far from … Read more →

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